A Guide to Wearing This Summer's Yukata

Y. & SONS, which opened in March near the torii gate of Kanda Myojin Shrine in Tokyo, presents its latest men's yukata. The store's concept is "Making Japanese Men Look Stylish" and "Kimono Tailor."

Y. & SONS' yukata proposes a modern way of wearing it, much like how sweatpants can be styled for lounging at home or for going out.

Stylist Tsuyoshi Nimura's approach makes the yukata the centerpiece, complemented by accessories from the store such as hats from "KIJIMA TAKAYUKI," shoes from "FOOTSTOCK ORIGINALS," and bags from "WANT Les Essentiels de la Vie," creating a modern arrangement. By reinterpreting conventional styling, the yukata feels more accessible.

Depending on the styling, Y. & SONS' yukata can also be worn like a cotton kimono. Its appeal lies in the traditional techniques, such as the kata-zome, chusen, and ryomen dyeing methods, meticulously selected from across Japan—including Enshu, Kyoto, and Nihonbashi—that bring these garments to life.

This yukata offers a hybrid experience, transcending traditional wear to embody time-honored craftsmanship. Available in a wide range of designs, from chic and understated to bold patterns, these custom-tailored yukata start from ¥29,000 to ¥59,000 (excluding tax, including tailoring costs).


Y. & SONS
2-17-2 Sotokanda, Chiyoda-ku, Tokyo
Tel. 03-5294-7521
Hours | 11:00 AM - 8:00 PM, Closed Wednesdays
yandsons.com