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March 6, 2015
DIESEL | Flagship Concept Store Opens in Shibuya!
DIESEL
Immerse Yourself in the Brand's World
DIESEL Opens a Flagship Concept Store in Shibuya
DIESEL will open its first global flagship concept store, "DIESEL SHIBUYA," on Saturday, November 20, 2010, along Meiji Dori in Shibuya, within the "cocoti" building.
Text by Matsuo DaiPhotos (products) by Tada Hiroshi (REV INC.)
A Comprehensive Store Featuring a Cafe and Gallery Space
The newly opened "DIESEL SHIBUYA" spans two floors, the first and basement levels, making it one of Japan's largest stores and the world's first flagship concept store. Inside, you'll find not only DIESEL's main collections but also the contemporary line, DIESEL BLACK GOLD. Additionally, a curated selection of home collection items, including tables, sofas, and lighting, will be available.
Furthermore, the "Glorious Chain Café," a world-first, offers a premium casual diner experience where guests can relax and enjoy themselves in a casual setting. The original souvenir store, also a world-first, will feature exclusive items only available at "DIESEL SHIBUYA."
The "DIESEL ART GALLERY" will host four art exhibitions annually, showcasing recommended artists from around the globe, creating a space where one can experience the evolving vision of DIESEL beyond just fashion.
To commemorate the opening, "DIESEL SHIBUYA" will launch exclusive denim jackets, five-pocket jeans, sneakers, and bags for both men's and women's lines. Moreover, on the opening day, November 20th (Saturday), visitors will have a chance to win exclusive items and other prizes through the DIESEL LOTTERY in a special one-day event.
We eagerly anticipate the opening of this large-scale store, which promises to bring a fresh breeze to Shibuya!


