FASHION /
FEATURES
March 18, 2015
BALLY | 160th Anniversary Special!
Founded in Schönenwerd, Switzerland, BALLY has consistently pursued innovation and modernity throughout its long history. From the revolutionary men's shoe "Scribe" shoe to recent collaborations with students from London's Central Saint Martins College of Art and Design, and participation in Art Basel and Art Basel Miami Beach, as well as a collaboration with Zurich University of the Arts, the brand has continuously undertaken groundbreaking projects. In 2011, the year of its 160th anniversary, Bally is poised for further evolution. The brand's inherent luxury is not about heaviness or antiquity, but rather a cleaner, more modern update suited to contemporary lifestyles. What is the true value of Bally, the "Swiss luxury leather house"?

Introducing a vibrant and colorful men's and women's fashion story, inspired by illustrator Bernard Vieuxtemps, who created many of Bally's advertising visuals in the 1980s. Discover accessories perfect for holiday gifts.

The Made to Order service for Bally's pinnacle shoe, SCRIBE, launched with the Autumn/Winter 2010 collection. This personal tailoring offers a highly valuable experience, promising a unique pair that brings joy and elevates prestige.

An exclusive live event was held at Bally Ginza on Saturday, October 8th, for the winners of the globally acclaimed Bally and Herman Miller charity chair project, offering them a special shell chair and music.

An event celebrating the opening of Bally's new flagship store, "Bally Ginza," drew over 350 artists and fashion industry professionals. This report captures the night when Tokyo's social elite, including the brand's CEO and Creative Director from Switzerland, along with magazine editors, prominent bloggers, and journalists, gathered.

Bally, the esteemed Swiss heritage brand celebrating its 160th anniversary, hosted an event at Isetan Shinjuku's "The Stage" from Wednesday, August 31st to Tuesday, September 6th, showcasing its anniversary collection for the first time in Japan.

To commemorate its 160th anniversary, Bally has unveiled a special chair in collaboration with Herman Miller! An online charity auction is being held on OPENERS until Tuesday, September 6th.

Bally, celebrating its 160th anniversary this year, has partnered with Herman Miller for a special collaboration! A charity auction will be held on OPENERS starting August 10th. Additionally, a new flagship store is opening in Ginza. Keep an eye on the evolving Bally.

Bally and art have shared an intimate connection since the brand's founding in 1851. The "Bally Poster" series, launched in 1910, was a truly epoch-making and innovative visual endeavor. This was followed by participation in Art Basel and the "BALLYLove" collection, a collaboration with contemporary artists. Bally's artistic endeavors continue unabated.

Bally has crafted a relaxed elegance by infusing meticulous craftsmanship with modern sensibilities. The Autumn/Winter 2011-12 collection presents pieces designed for women who possess style and make confident choices. Focus on the evolving world of Bally.
Founded in Schönenwerd, Switzerland, Bally is celebrating its 160th anniversary this year. Since its inception, the brand has consistently introduced innovative footwear, leading trends as a perpetually modern presence. With a new Creative Director appointed last April, we delve into the current state of Bally's evolving menswear.



















