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December 24, 2014
ESTNATION | 2011-12 Winter Warm Biz Feature: Hirokazu Nakamori of ESTNATION Ginza
ESTNATION | Estnation
2011-12 Winter Warm Biz Feature: Hirokazu Nakamori of Estnation Ginza
The Secret to Dressing Light: High-Performance Innerwear
High-performance innerwear becomes indispensable in winter. Many people likely buy several pieces and wear them on heavy rotation. This season, Estnation introduces original innerwear designed to complement dress styles. Even when adopting a business look with just a shirt and jacket, wearing this underneath allows for a sharp, lightly dressed appearance.
Text by KAJII Makoto (OPENERS)Photos by HOZUMI Hitomi (fixakey)
A Secret Weapon Designed for Wear Underneath Dress Shirts
Hirokazu Nakamori, 28, with a lean, muscular physique, is in his third year at Estnation. He is in charge of men's dress at the Estnation Ginza store. "Warm Biz primarily involves adapting materials. The ideal Warm Biz outfit aligns the actual feeling of warmth with its visual impression. For instance, the material called 'Dual Warm' retains your body heat for insulation while offering the soft stretch characteristic of jersey fabric. Estnation offers this in our setup suits. When you actually wear it, you'll experience its comfort, excellent heat retention, and moisture-wicking properties," says Nakamori.
Visually warm materials like long-haired flannel and tweed are also performing well this season. However, this season's Warm Biz proposal focuses on styling with knit jackets and shirts. "As business attire becomes more casual, knitwear in a jacket silhouette is a noteworthy item that broadens styling options. Furthermore, a high-performance heat-retaining material that achieves three functions—moisture absorption, heat generation, and insulation—is your ally for working energetically in winter with a no-tie look." With that, Nakamori removed his jacket and shirt.
"It's a mood killer if an undershirt is visible beneath a dress shirt. This original Estnation innerwear uses 'Cell Heat,' an eco-friendly fiber combining 'Lyocell' from Austrian Tencel and 'Micro Acrylic.' It's a high-performance material with moisture-absorbing, heat-generating, and insulating functions, ensuring comfortable, fresh wear through excellent humidity control. The U-neck design is less visible even when the top collar button of the shirt is open, and the 9-minute sleeves eliminate bulk around the cuffs. The collar features stitching designed to prevent visible lines when worn under a shirt."
The innerwear comes in three colors: white, black, and gray, allowing for versatile coordination. "The neckline is deep, the sleeves are slightly shorter, and the length is the same as a dress shirt. This innerwear, perfect for business, is indispensable for the coming season," he assures.
Nakamori is a big fan of the movie 'The Godfather.' He says, "The way classic items like Cordovan Alden shoes, Turnbull & Asser shirts, and Borsalino hats are interwoven in the Italian setting provides inspiration for styling."
"The Ginza store offers a wide selection, from Estnation's original items to European brands. In men's dress, we have a lineup that can meet customer needs, from suits to popular jacket-and-pants styles. Our staff excels at coordinating outfits, so please feel free to consult with us," he conveys.
Estnation Ginza Store
Ginza Namiki Dori Bldg. B1F-3F, 2-3-6 Ginza, Chuo-ku, Tokyo
Tel. 03-5159-7800 (General)
Business Hours | 11:00 - 21:00
Irregular Holidays
http://www.estnation.co.jp/


