OPENERS

today

MEN'S DRESS STYLE | 2011-12 Winter Warm Biz Feature

FASHION / FEATURES

February 3, 2015

MEN'S DRESS STYLE | 2011-12 Winter Warm Biz Feature

2011-12 Winter Warm Biz Special Feature

Latest Styles and Strategies from Popular Select Shops!

It's said that lowering the air conditioner setting from 22 to 20 degrees Celsius can save 7% on electricity. Warm Biz style is gaining serious attention as a concrete measure for energy conservation. Here, we introduce recommended outfits and items from popular select shops.

Text by KAJII Makoto (OPENERS)Photos by HOZUMI Hitomi (fixakey)

2011-12 Winter Warm Biz Coordination | BEAMS F

BEAMS F: "Knits for Enjoying Fashion, Not Just for Warmth"

BEAMS F maintains the purest essence of BEAMS' dress style, offering stable and reliable looks. It's a shop that provides clear answers to the simple yet crucial question: "What should I wear to work right now?" Their Warm Biz proposal is: "Coordinate a trendy flannel suit with this season's must-have knit vest and a cashmere tie. Choose suede shoes that complement the suit's fabric for a sophisticated look."

2011 Winter Warm Biz Coordination | SOVEREIGN HOUSE

THE SOVEREIGN HOUSE: Demonstrating Styles That Allow for Such Variation

For 15 years, dating back to its days on Namiki-dori in Ginza, "THE SOVEREIGN HOUSE" has consistently presented the ideal form of United Arrows' menswear. This time, Shunsuke Suzuki, 37, who joined United Arrows in '98, worked at Namiki-dori for four years, and returned as store manager this spring after seven years, showcases Warm Biz. What is his "round and soft" coordination, incorporating his personal items?

2011 Winter Warm Biz Coordination | VALCANIZED LONDON

VALCANIZE LONDON: In Japan, not as cold as London, a three-piece suit can see you through winter.

Koichi Sugimoto, featured here, worked in sales by day and attended a fashion design school at night. He aspired to work at Richard James, a renowned bespoke tailor on London's Savile Row, and even took his portfolio to London several times. Upon graduating from fashion school, he knocked on the door of a tailor in that city. Now 26, he brings a distinguished air to his half-year tenure at VALCANIZE LONDON.

2011 Winter Warm Biz Coordination | URBAN RESEARCH

URBAN RESEARCH: Adding Elegant Cardigans and Striking "Accessories"

Souya Oikawa is in charge of the concept book series, which URBAN RESEARCH has produced since 2009, exploring a different city in each issue. He also handles PR for "URBAN RESEARCH Store," a multi-brand shop encompassing all URBAN RESEARCH group businesses, and "kagure," which advocates for green fashion. He shares his insights on this winter's Warm Biz.

2011 Winter Warm Biz Coordination | BARNEYS NEW YORK

BARNEYS NEW YORK: The Appeal of "Premium Cashmere" from Belvest's Gold Label

"Customers accustomed to lightweight jackets from spring and summer continue to seek light, warm, and stylish jackets and trousers for autumn and winter. From a Warm Biz perspective, cashmere is the perfect material to meet these demands," says Kohei Seike, 27, in his second year at Barneys New York, responsible for the suit section.

2011 Winter Warm Biz Coordination | HELIOPOLE

heliopole HOMME: This Season's Colors Chosen from a "Man's Walk-in Closet"

The "Heliopole Ginza" store is located slightly off the main shopping street in Ginza. It's a combined store with the women's "Heliopole," making it a great spot for couples to shop. "Although the men's space is compact, we select items for everyday wear, from business to casual, including accessories," says staff member Sukenori Miura.

2011 Winter Warm Biz Coordination | GREEN LABEL RELAXING

UNITED ARROWS GREEN LABEL RELAXING: A New Concept - If You're Not Wearing Outerwear, Make Your Suit Warmer

"The Green Label Relaxing Marunouchi store carries a full lineup of Green Label Relaxing suits. We receive many requests for detailed designs, sizes, and alterations, and customers who want to wear suits tailored to their preferences make it enjoyable and stimulating to assist them," says Yuuki Ueno, 29, in his seventh year. This season, Green Label Relaxing is proposing styles with unique items under the theme of "Comfort Biz."

2011 Winter Warm Biz Coordination | DESIGN WORKS

DESIGNWORKS: Highly Practical Knits That Pair Well with 2-Way Stretch Jacket and Pants

The flagship store, "DESIGNWORKS Concept Store Aoyama," is located in Aoyama. The men's floor on the second level offers a unique lineup, including DESIGNWORKS' original items and carefully selected seasonal designer brands from around the world. The Warm Biz item that DESIGNWORKS proposes is, quite simply, knitwear.

2011 Winter Warm Biz Coordination | ESTNATION

ESTNATION: A Secret Weapon Designed to Be Worn Under a Dress Shirt

In winter, high-performance innerwear becomes indispensable. Many people end up buying multiple pieces and rotating them heavily. This season, ESTNATION introduces original innerwear designed to complement dress styles. Even when wearing just a shirt and a jacket for business, this single piece of innerwear allows you to move about briskly and lightly dressed.

2011 Winter Warm Biz Coordination | SHIPS

SHIPS: With Business Scenes in Mind, Colors and Patterns are Restrained, While Incorporating Trendy Themes Appropriately

The "SHIPS Yurakucho Store" is located in the Marunouchi, Yurakucho, and Ginza area, frequented by businessmen in suits. Ryo Kakizaki, 26, in his fourth year and responsible for dress clothing, says, "Wool ties are easy to incorporate into Warm Biz. They create a three-dimensional V-zone and are popular for their texture that deepens with wear. Following ties, many men here enjoy styling shirts, knits, and jackets, which is a characteristic of this store."