FASHION /
FEATURES
August 7, 2015
BEAMS F | 2011-12 Winter Warm Biz Feature: Tetsuro Seki for BEAMS F
BEAMS F
2011-12 Winter Warm Biz Feature: Tetsuro Seki of BEAMS F
Visual Warmth and Material Combinations
It's said that lowering air conditioner settings from 22 to 20 degrees Celsius can save 7% on electricity. Warm Biz style is gaining serious attention as a concrete measure for energy conservation. So, what kind of items and styling are popular select shops proposing? Leading this feature is BEAMS F, a store that consistently offers "timeless classics." What is the Warm Biz approach from this bastion of traditional dress clothing?
Text by KAJII Makoto (OPENERS)Photos by HOZUMI Hitomi (fixakey)
Knits: For Warmth and Fashion Enjoyment
BEAMS F preserves the purest essence of BEAMS' dress style, offering a stable and reliable aesthetic. It's a shop that provides clear answers to the simple yet crucial question: "What should I wear to work right now?"
Tetsuro Seki, a staff member with 13 years at BEAMS and five years at BEAMS F, explains, "BEAMS F originally proposed a British-inspired style, but after a renovation four years ago, we completely changed the interior and product selection to incorporate the casualization that has evolved with the times."
The proposed Warm Biz style is: "A trendy flannel suit, paired with this season's essential knit vest and a cashmere tie. We choose suede shoes that complement the suit's fabric to create a sophisticated look."
This season, the knitwear selection is particularly rich. "We want people to enjoy the inherent quality of the materials and experience the joy of winter fashion through visual warmth and combinations with suits," says Seki.
Another noteworthy item is the "ViA" coat, which is exceptionally light and creates a beautiful, three-dimensional silhouette when worn. Accentuating with scarves, such as cashmere ones, is also a recommended technique this season.
Among notable figures for their stylish dressing, we're watching Kazuyoshi Miura.—"Kazu," as he's known. "While I don't think many people possess exceptional fashion sense, he's someone who truly understands and wears clothes."
"BEAMS F offers a wide range of contemporary clothing items that incorporate trends, but we also maintain a solid selection of classic pieces that have remained unchanged. We provide the essential wardrobe for working men, and our collection is also satisfying for older gentlemen, so please visit us."
BEAMS F
3-25-14 Jingumae, Shibuya-ku, Tokyo 1F・2F
Tel. 03-3470-3946
Hours | 11:00 – 20:00
Irregular Holidays
http://www.beams.co.jp/
Shop Blog
http://www.beamsshopblog.jp/f-beams


