G-STAR RAW | Release of New 3D-Cut Jeans, Representing the Brand

New Releases of the Brand's Signature 3D-Cut Jeans

The "ELWOOD" 2013 Spring/Summer Model is Released

Since its establishment in 1989, Dutch denim brand "G-STAR RAW" has consistently proposed new-era jeans with unique design and innovative approaches. For the Spring/Summer 2013 collection, new models of the brand's popular "ELWOOD" jeans have arrived in super-slim fit and low-tapered fit.

Text by Morito IWANAGA (OPENERS)

G-Star RAW's Classic

The "ELWOOD" is a signature G-Star RAW jean, crafted using 3D construction. Based on the details of motocross pants – featuring a front panel, knee patches, and saddle patches – it boasts an innovative design that prioritizes ease of movement.

While standard 5-pocket jeans are made from about 15 parts, the Elwood uses over 25. Building on its core design, the Elwood evolves with each season, incorporating fits and washes that suit contemporary tastes and trends.

The core models for the newly released Elwood are the super-slim fit and the low-tapered fit. The super-slim fit uses denim blended with stretch material. With tonal stitching and minimal decoration, it's an edgy series. The low-tapered is a contemporary model with a lower rise and a slimmer leg from the knee down compared to traditional tapered fits.

5620 3D Super Slim Light Aged (New Wash)

5620 3D Low Tapered Medium Aged Destroy

5620 3D Low Tapered Light Aged Destroy t.p.

Discovering New Frontiers in Denim: "THE ART OF RAW"

To coincide with the release of the Spring/Summer 2013 collection, the global campaign "THE ART OF RAW" transformed the infinite possibilities of denim into works of art. The campaign movie expresses the process of denim product creation, from the cotton stage, through CG animation.

The artist responsible for the movie's music, "SKRILLEX," is also an avid wearer of the Elwood. A special collaboration model with Skrillex, the "ILLWOOD," was also released in limited quantities worldwide at G-Star RAW stores. It features faux leather on parts like the heel, a special "ILL" logo on the coin and back pockets, and mesh lining on the waistband and inner pockets. Additionally, a hand-drawn illustration inspired by deep-sea fish is printed on the reverse side.

Skrillex, who provided the music for the campaign movie

ELWOOD Super Slim "ILLWOOD"

"THE ART OF RAW" Exhibition

"THE ART OF RAW" Reception Party

The "THE ART OF RAW" exhibition held in Japan was also a great success. Numerous celebrities attended the reception party on the opening day, where an event unfolded centered around G-Star RAW's worldview.

In the rapidly changing world of fashion, G-Star RAW deliberately walks its own path, adhering to an innovative design philosophy. We encourage you to keep a close eye on its steadily evolving creations.

G-STAR INTERNATIONAL
Tel. 03-5765-3301
www.g-star.com
www.facebook.com/GstarJapan