BALLY | Commemorating 160 Years with an Event at Isetan Shinjuku
BALLY
Bally Celebrates 160th Anniversary with Event at Isetan Shinjuku
Anniversary Collection Debuts in Japan
Swiss heritage brand Bally marks its 160th anniversary with a special event at Isetan Shinjuku's The Stage, running from Wednesday, August 31st to Tuesday, September 6th. The occasion will also feature the debut of the anniversary collection in Japan.
By Tomomi Yanaka
Archive Treasures on Display
Renowned for its modern, clean designs and exceptional craftsmanship, Bally, the luxury Swiss brand, has seen a resurgence in attention following the appointment of Graeme Fidler and Michael Herz as creative directors in April last year. Their recent collections exude a refined brilliance, reflecting the brand's enduring appeal.
For its anniversary, Bally presents the "Edelweiss Collection," a capsule embodying Swiss essence and brand heritage, featuring bags and shoes. The "ELLIE" line of bags, distinguished by oversized tassels, showcases motifs inspired by Swiss colors, hardware featuring the Swiss cross, and glove charms referencing Bally's shoemaking origins, all rich with iconic Bally details.
Additionally, the "Trainspotting" series, originally created in homage to founder Carl Franz Bally's ribbon factory and popular across genders, introduces special limited-edition models in orange and green for Japan. These feature a versatile range of bags, leather goods, and sneakers crafted from supple vintage calfskin and stylish perforated leather in these vibrant hues.
The classic Trainspotting bags are updated with a stylish finish in red and black, and will feature an "160th Anniversary" tag. These will be unveiled first at Isetan Shinjuku's The Stage from Wednesday, August 31st to Tuesday, September 6th, before their nationwide release. We invite you to anticipate their arrival.
During the event, select pieces from Bally's shoe museum archives will be exhibited. Furthermore, on Saturday, September 3rd, and Sunday, September 4th, a craftsman will visit from Switzerland to offer special services, including initial embossing on purchased items and calligraphy personalization.
Having reached its 160th anniversary, Bally is charting a course towards a more modern and artistic future, building upon its rich history. This event presents a unique opportunity to fully experience the revitalized Bally.
"BALLY 160th Anniversary Heritage & Evolution"
Venue: Isetan Shinjuku, Main Building 1F, The Stage
Period: Wednesday, August 31st – Tuesday, September 6th
*On September 3rd (Sat) and 4th (Sun), a craftsman from Switzerland will be present for handwriting personalization services.
Bally Japan
Tel. 03-6215-6609
