AITCH | Fall/Winter 2014-15 Collection

AITCH | H

Website launched. Online shop to start from next Spring/Summer collection

Official restart next spring, this autumn/winter is pre-season

Designer Hiromu Watanabe, who belonged to the designer team of "ppCM," a pioneer of domestic brands, and after its dissolution participated in various projects, has restarted his own brand "AITCH (エイチ)." The pre-collection offers impressive items packed with abundant knowledge cultivated through participation in numerous products.

Text by Makoto KAJII (OPENERS)

We want to convey the texture of the materials

—What is the theme/concept for the 2014-15 Autumn/Winter collection?

Restarting from Spring/Summer 2015. For the pre-season Autumn/Winter, we haven't set a theme or concept.

—What were the points you focused on for this season's look shoot, and what should people pay attention to?

I hope the texture of the materials comes across.

Focus on the brand's theme colors

—What are the key items and key colors?

The key items are cashmere/high-gauge knits. Handmade in India, with a single logo emblem.
"Melange Gray" and "Navy" are the brand's theme colors.

—What "materials" did you focus on this season?

A T-shirt series using jersey knit densely woven from Egyptian cotton "Giza." Piece-dyed and bio-washed for an elegant and unique texture.

—What "things/people/objects" are you currently paying attention to in the fashion scene?

The state and necessity of fashion.

—What do you expect from the web magazine OPENERS (http://openers.jp/)?

I always enjoy reading it. I look forward to continued provision of unbiased, fair information.

＜Main Retailers＞
Currently in negotiations for the Spring/Summer 2015 season

AITCH
Tel. 03-3924-3945
MAIL: info@aitch-h.com
http://www.aitch-h.com/