A Colorful and Pop Lineup

This collection, which allows one to fully experience Spanish hippie culture, offers a wide range of items from ready-to-wear, bags, shoes, and accessories to swimwear. It is presented in a more pop and wearable style than the previous collection.


Concurrently with the launch of this collection, LOEWE also announced its collective book, "Publication #18." The campaign features Gray Sorrenti, daughter of world-renowned fashion photographer Mario Sorrenti, who is active as a photographer and model.

The collection, themed "Close to Paradise," the concept of the Paula's Ibiza collection, was photographed in Gray's mother's hometown of New Orleans, USA, with her brother and friends also modeling, under a spirit of free creation.