I first encountered Shape of my Heart about a decade ago. At the time, I was working for a magazine focused on craftsmanship, so I spent my days immersed in the behind-the-scenes world of manufacturing—visiting textile mills, sewing factories, and dye houses, and interviewing the artisans who worked there.

Amidst the surf brands that relied solely on logos and graphics, there was a small, intriguing domestic surf brand that was committed to product creation, emphasizing the skills of artisans and domestic factories. This was the brand with the three-star mark.



Shape of my Heart, with its unique worldview that remains unswayed by trends, shattered my preconceived notions of what a surf brand should be.

Today's surf culture is the result of what surfers began doing about 30 years ago: traveling the world in search of waves, absorbing influences from the cultures and fashions of each place they visited, and ultimately forging a distinct surfer style.



Though a bit late in the season for this introduction, this leather jacket is priced at 126,000 yen, likely an unusual price for a surf brand.
However, the representative of Shape of my Heart speaks of this jacket as follows: 'I believe there are two types of riders who wear rider's jackets: those who wear them as a badge of their identity as bikers, and rock musicians who wear them with pride as musicians. We wanted something that would allow us to wear it and feel proud as surfers. That's why we created this leather jacket. It's the ultimate jacket that allows us, as surfers, to feel proud of our identity.'




Features Riri zippers.
There are two models: the single rider's is Del Mar, and the double rider's is El Camino.
They are named after West Coast surf spots.