Fashion
August 3, 2015
BEAUTY&YOUTH | Harajuku Men's Store Special Bespoke Items
BEAUTY&YOUTH UNITED ARROWS
HARAJUKU MEN'S STORE RENEWAL 1st ANNIVERSARY!
Harajuku Men's Store Special Bespoke Items
It has been a year since the "BEAUTY&YOUTH UNITED ARROWS Harajuku Men's Store" underwent its renewal. To commemorate its first anniversary, unique collaborations with brands representing Tokyo's fashion scene have been realized.
Text by KAJII Makoto (OPENERS)
Bespoke Items with 3 Brands
The special display, which takes over the "BEAUTY&YOUTH UNITED ARROWS Harajuku Men's Store" window and expresses the worldview of the Harajuku Men's Store with three brands – "C.E," "GLAD HAND," and "nonnative" – is also noteworthy for the bespoke items celebrating the store's first anniversary.
The "Pullover Fleece Hoodie," a bespoke item for "C.E (CE)," a brand launched in 2011 by Sk8ightTing, a key figure in "Tokyo Street" who operates behind the scenes at the center of the scene, participating in numerous brands as a graphic designer. This is a special version of the all-black item from the 2013-14 Autumn/Winter collection, finished in red, navy, and gray colorways.
The "GLAD HAND x HAND LITE x BEAUTY&YOUTH" jacket and "GLAD HAND x HTC x BEAUTY&YOUTH" goods are both warm items based on a handmade aesthetic, realizing a unique triple name for BEAUTY&YOUTH.
For the "GLAD HAND x HAND LITE x BEAUTY&YOUTH" vintage blanket, only items selected by Mr. Washizu, the buyer and store director, are used. The sewing incorporates some blanket stitching, similar to vintage pieces, making it a meticulously crafted masterpiece.
Furthermore, the "GLAD HAND x HTC x BEAUTY&YOUTH" goods are in a natural colorway not found in the regular lineup and use oiled leather, which has never been used by "HTC" before. By thinly applying oil to the leather surface by hand, it develops a rich patina with use. Additionally, Mr. L., the exclusive painter for "GLAD HAND," hand-paints each item individually, showcasing a wealth of detail.
From nonnative, a bespoke sweat bomber jacket with a slightly softened military impression and DWELLER EASY pants, which feature ribbed pants modified to a sweat material, are now available.
BEAUTY&YOUTH UNITED ARROWS Harajuku Men's Store
3-25-5 Jingumae, Shibuya-ku, Tokyo 1F, 2F
Tel. 03-3479-8186
Business Hours | 12:00–20:00 (Sat, Sun, Holidays 11:00–)
http://www.beautyandyouth.jp/


