The first initiative announced was Nicola's "revolution" stage one, "Diesel Reboot." This project gathers a creative and global digital community to collaborate with him. Centered around the social media platform Tumblr, users can post and share images of things, concepts, people, and places associated with the mission. Furthermore, sharing is also possible via Twitter, Instagram, and Vine using the hashtag "#DIESELREBOOT."

"Before social media, it was very difficult to capture the world's attention or achieve dreams. But now it's different. You can become the hero and broadcast your message. It's an era to show your courage. The initiative is in your own hands. So, what will you do?" says Nicola, who is continuously issuing missions. The third mission announced recently is "Break something."

"Creation is born from destruction. What have you destroyed recently?"