The Appeal of Vapers: Nicotine-Free and No Harmful Substances

LVDI held their first exhibition in Japan. Various works were showcased, including their apparel, photography, interiors, graphics, and music. The designer team also visited Japan from Australia. The exhibition, attended by numerous artists and creators, demonstrated the high level of interest in them.

Also appearing at the venue was SMOOTH V!P, for which LVDI created the advertising visuals. Known as a "vaper," this electronic cigarette is supported by a wide range of people not only in America but also in Europe, including the UK, France, and Italy. SMOOTH V!P, in particular, which is being fully introduced to Japan, is appealing for its nicotine-free nature and lack of combustion, meaning it does not generate harmful substances like tar or carbon monoxide.



Three flavors are available: Menthol, Mojito, and Tea. The liquid, made in Italy, is placed in the atomizer for use. The device itself fits comfortably in a woman's hand, exuding a stylish aura.

In the community lounge on the second floor of the exhibition venue, a space was set up for trying out the product along with drinks like beer, allowing visitors to casually experience this new type of vaper. Conversations flowed, and people shared their impressions over SMOOTH V!P.

SMOOTH V!P is available for pre-order at FamilyMart. The sensation of a comfortable, cool breeze flowing through the body, distinct from smoking, is likely to attract attention in Japan as well.