Poltrona Frau, Italy’s preeminent luxury furniture brand, has launched its first-ever exhibition and sale of a new collection in Japan, commencing July 5th in Tokyo and Osaka.

Poltrona Frau presents a collection that embodies Italian craftsmanship and rich creativity. The new collection is now on exhibition and available for purchase at Poltrona Frau Tokyo Aoyama and Poltrona Frau Osaka.

A highlight is the "Imagine Collection," unveiled at Milan Design Week 2024 and making its Japanese debut. Centered on the theme of "imagination," it proposes spaces that connect past, present, and future, catering to diverse lifestyles.

Additionally, the lineup showcases the brand's aesthetic through six perspectives: Reality, Softness, Culture & Crafts, Boundless Living, Versatility, and Well-Being.

Furthermore, the "Office Collection" and "Tableware Collection," a collaboration between Poltrona Frau and the Italian leather accessories brand Giovannara, are also featured.

Items that evoke the brand's history and tradition, such as the "Brera 90th Anniversary Edition," a revival model by Italian architect and designer Guglielmo Ulrich, pay homage to the brand's heritage and craftsmanship. This presents a rare opportunity to experience the diverse range of Poltrona Frau's Italian furniture up close.