Y-splitters and end caps for beautiful branching and cable ends

Bluelounge is a comprehensive design studio founded by product designer Dominic Simonds and graphic designer Melissa Sanjaya. Their partnership has brought numerous products with excellent design and functionality across various fields to the market. They particularly excel at solving desktop-related issues and creating convenient items that become indispensable once used, with the new product "Soba" being a prime example.

Cables from computers and peripherals left untended under a desk not only look unsightly but also accumulate dust, making cleaning a chore. Many people likely face this problem.


Soba is a cable director that bundles multiple cables into one. It neatly organizes cables extending from under your desk or behind your TV, making them appear as if they were originally a single cable.

It can simultaneously store up to three cables of varying lengths, and by bundling them into one, it makes dusting easier and simplifies daily cleaning. With a Y-splitter and end caps, branching and cable ends are kept tidy. Furthermore, a mounting cap allows for secure attachment. You can also cut it to your desired length, so you won't have excess long cables.

With meticulous attention to detail yet without being overly assertive, its simple design blends seamlessly into existing spaces while solving practical problems. Their design philosophy is evident in these subtle, often overlooked details.