The First Bicycle from "Stylist's Own" Appears | STYLISTSHIBUTSU × BRIDGESTONE

STYLISTSHIBUTSU × BRIDGESTONE | Stylist's Own × Bridgestone

A Simple Pursuit: The Bridgestone City Bike Reimagined

"Stylist's Own" and Bridgestone Cycle have collaborated to release the brand's very first bicycle. This special item, featuring stylist Koichiro Yamamoto's meticulous details, boasts a minimalist aesthetic. Reservations are being accepted via a lottery system exclusively through Isetan Online for a limited period.

Text by Kosaku Waseda (OPENERS)

A Piece Crafted with Koichiro Yamamoto's Signature Touch

The bicycle from "Stylist's Own," curated by stylist Koichiro Yamamoto, is realized through a collaboration with Bridgestone Cycle.

"Stylist's Own" is a special-order label where Yamamoto-san makes various "regular customer demands" for items and brands he cherishes.

This item is based on the "Longteen STD" city bike. It's a bicycle designed for everyday use, featuring an easy-to-ride, durable frame and ensuring performance and quality for long-term enjoyment.

Based on Yamamoto-san's requests, the minimalist exterior is complemented by a wide handlebar, white-sand tires, and a standard rearview mirror. His personal touches are evident in every detail.

The headpipe features both Bridgestone Cycle's "B Mark" and the "Stylist's Own" logo.

The use of numerous stainless steel parts enhances both its fashion appeal and durability.

Purchase applications are being accepted exclusively through Isetan Online, and sales will be limited to lottery winners.

A test ride event is also scheduled to be held on the rooftop of Isetan Shinjuku Store (I Garden) on the first day of sales.

This is a special bicycle designed for effortlessly navigating the city. It's an item you'll want to own.

Longteen 5 (Bridgestone, Isetan, and Stylist's Own)
Price | ¥66,000
Sales Method |
From January 13 (Mon, Holiday) to January 20 (Mon), 2019, purchase applications will be accepted on Isetan Online. Winners will be eligible to purchase.
*Delivery is expected approximately one month after purchase.
Details here
https://www.isetan.mistore.jp/shinjuku/shops/other/igarden/shopnews_list/shopnews04.html

Bicycle Test Ride Event
Date | January 13 (Mon, Holiday), 2019
Time | 11:00 AM – 4:00 PM
Location | Isetan Shinjuku Store Main Building Rooftop - I Garden
3-14-1 Shinjuku, Shinjuku-ku, Tokyo
*All sales will be conducted via online lottery. Sales will not be available at the test ride event.
*The event will be cancelled in case of rain or severe weather.

Inquiries

Isetan Shinjuku Store
Tel. 03-3352-1111 (Main Switchboard)