The Isetan Shinjuku exclusive fair, "effortless-mode / general store," presents fashion proposals that offer a sophisticated sense of mode suitable for adult women, alongside lifestyle-oriented goods to complete their style. As interest grows not just in outward appearance but also in enriching one's personal time, the collection features meticulously handcrafted ceramics, woodwork, and more, all realized through collaboration with seven creators based in Kagoshima. These pieces are of exceptional quality and pair beautifully with mode clothing.

A shop run by siblings in Kanoya City, Kagoshima Prefecture. Through experimental approaches using plants, they create items that add an accent to daily life, from food and clothing to living spaces. Recently, they have introduced gardening tools in collaboration with other artisans, utilizing materials like porcelain, leather, iron, and wood. They are dedicated to creating items connected to greenery.
http://araheam.com

A series of ceramics jointly produced by Chin Jukan Kiln and Landscape Products. Chin Jukan Kiln, a representative of Satsuma ware, has honed diverse ideas and techniques over its 400-year history. Landscape Products, based in Kagoshima, explores products that bring more joy to people's lives, centered around furniture making. Together, they present new Satsuma ware, born from their combined strengths, experiences, and aspirations.

http://chinjukanpottery.com

Crate
Creator: Shoji Morinaga. Based in Hioki City, Kagoshima Prefecture, he primarily creates one-of-a-kind wooden objects. He cherishes and expresses the inherent volume of the wood and parts that might typically be considered flaws as natural beauty. He has held numerous solo exhibitions at venues such as Sfera (Kyoto), Playmountain (Tokyo), and Tortoise (Los Angeles).
http://www.crate-furniture.net

Creators: Hiromi Nishi & Rika Arimura. They design accessories, wearable items, furniture, and objets d'art that can be used today, inspired by tools bearing the traces of their previous owners and 19th-century decorative items.
http://www.indubitably-fly.com

ONE KILN CERAMICS
Creator: Yusuke Kido. ONE KILN is a ceramics studio in Kagoshima, meaning "one kiln." Under the theme "The Sun to a Table," they propose tableware that coexists with the smiles around it, in various forms.
http://onekiln.com

RHYTHM
Creator: Shoichiro Ibushi. With a unique charm that transcends trends, RHYTHM's creations become more cherished with use, integrating with their owner over time. These pieces, born from the simple craft of leather, thread, and needle, are meticulously hand-stitched, each with a distinct expression – truly original. Focusing on design, comfort, and detail, every step is executed by a single artisan.
http://www.rhythm2010.com

Creator: Kazumasa Miyamoto. At "samulo," ancient stones and silver coins unearthed from deserts, and glass beads distributed in European churches in the 19th century, are transformed into accessories of diverse origins and eras. The new brand "semeno," born from samulo, uses small glass beads from India and Europe, dating back centuries. They pursue accessories that are simple yet incorporate delicacy and playfulness.
http://www.samulo.com

effortless-mode / general store
ISETAN × 7 brands from Satsuma
Period: Wednesday, September 11 - Tuesday, September 24, 2013
Venue: Isetan Shinjuku Main Building 3F = Clover Shop
3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Tel. 03-3352-1111 (Main Switchboard)
Planning Cooperation: Landscape Products
Participating Brands (Apparel): vanessabruno / ailéFan, etc.