DESIGN /
PRODUCT
April 22, 2015
IDC OTSUKA | First Collaboration Shop, "EDITION BLUE Aoyama," Opens
IDC OTSUKA｜IDC Otsuka Furniture
A Select Shop by "nendo / Oki Sato × IDC OTSUKA" Collaboration
"EDITION BLUE Aoyama" Opens
The select shop, a collaboration between "nendo / Oki Sato × IDC OTSUKA," was born in April this spring within the IDC Otsuka Furniture Shinjuku Showroom."EDITION BLUE"Its first street-facing store, "EDITION BLUE Aoyama," has opened on Aoyama's Killer Street.
Text by KAJII Makoto (OPENERS)
A New Communication Hub from IDC Otsuka Furniture
IDC Otsuka Furniture has been launching a series of new style shops this year, including the real store "Morgenmarked Meguro Dori," linked with a Nordic-style online shopping mall, and its adjacent "Morgenmarked Meguro Dori Annex." Now, "EDITION BLUE Aoyama" has arrived in the Tokyo-Aoyama area, poised to become a notable new hub for interior design information.
"EDITION BLUE Aoyama" is based on the shop concept of "Choosing interiors as you choose clothes," and features "Aoyama-like" qualities such as adult sophistication, charm, and elegance.
The collection includes furniture, lighting, and accessories that blend Italian modern and vintage styles with a Nordic aesthetic. Furthermore, nendo / Oki Sato has re-designed traditional archives from the long-established bentwood furniture brand Akita Mokko, creating original tables, sofas, and chairs exclusively for EDITION BLUE, which are also available for purchase.
"EDITION BLUE Aoyama"
3-1-28 Jingumae, Shibuya-ku, Tokyo
Tel. 03-3403-3300
Business Hours | 11:00 - 20:00
http://www.morgenmarked-ido.jp
nendo
http://www.nendo.jp/
Oki Sato | SATO Oki
Representative / Designer of design office nendo. Born in Canada in 1977. Graduated at the top of his class from the Department of Architecture, School of Science and Engineering, Waseda University in 2000. After completing his master's degree at the same university in 2002, he established the design office nendo. With the concept of "making people feel a small '!'", he handles a wide range of designs including architecture, interiors, products, and graphics, based in Tokyo, Milan, and Singapore. In 2007, he was selected as one of "100 Japanese People Respected by the World" by Newsweek magazine, and in 2008, his company was named one of "100 Japanese SMEs to Watch." In 2012, he received the "Designer of the Year" award from Wallpaper magazine (UK) and the Elle Deco International Design Award. His works are housed in numerous major museums worldwide, including the Museum of Modern Art (USA), Centre Pompidou (France), and the Victoria and Albert Museum (UK).