A Lineup Evoking New York's Modern Art

The Museum of Modern Art is holding the "Items: Is Fashion Modern?" exhibition until January 28, 2018, examining fashion items that influenced the last century. The exhibition features 111 garments and accessories that have had a significant impact worldwide, exploring the past and present by examining fashion's influence on people, cultures, styles, and technologies.

Fashion items such as outerwear and watches, developed exclusively in New York as a spin-off product of this exhibition, are now available at the MoMA Design Store Omotesando. Concurrently, to commemorate the 10th anniversary of the MoMA Design Store Omotesando, skateboards featuring prints of Yoshitomo Nara's artwork and book lamps designed by Richard Woods are being released as MoMA exclusives. Also noteworthy are the MoMA-first release clocks.

The NY Yankees Baseball Cap features an embroidered MoMA logo on one side and New Era and MLB logos on the other. Introduced in 1954 by New Era Cap Company, it was adopted as the official on-field cap for Major League Baseball. This is a MoMA Design Store exclusive edition commemorating the iconic design of the 59FIFTY baseball cap. It uses original wool fabric and is accented with a traditional green undervisor.

Silk square scarves were commissioned from three leading contemporary designers. Marni presents a vibrant array of colors and patterns, Mary Katrantzou offers dazzling visual motifs, and Rick Owens depicts sculptures by the Italian Futurist artist THAYAHT. Silk scarves are highly valued at MoMA Design Store as versatile accessories that can complement any style or mood. Each design is limited to 50 pieces.



The limited edition Swatch model is based on the original design from 1983, selected for the MoMA collection.

The limited edition Ray-Ban Aviator retains the characteristics of the original created in 1937. It features teardrop lenses, mother-of-pearl accents, and crystal lenses with 100% UV protection, with the MoMA logo printed on the temple tips. The sunglasses come in a case made of the same material as the original designed in 1937, with an internal protective shell to shield the lenses from scratches.


The Breton shirt features a design based on blue and white stripes, with red accents on the left hem and right sleeve. Armor-Lux, a legitimate manufacturer that has been producing Breton shirts since 1938, partnered with MoMA Design Store for its production. The Breton shirt has its roots in the marinière worn by fishermen in Brittany and became a timeless staple of marine design after being adopted as an official uniform for the French Navy in 1858, and subsequently gaining popularity among notable visitors to Brittany.

These skateboards, printed with Yoshitomo Nara's artworks "Welcome Girl" and "Solid Fist," were completed with colors chosen by the artist himself to bring his paintings, born from the discipline of daily experimentation, to life. Nara's works are part of the collection at the Museum of Modern Art. Released exclusively to commemorate the 10th anniversary of the Omotesando store.



A wood-grain finish MoMA exclusive edition of the Lumiosf book lamp has arrived. When closed, it resembles a beautiful hardcover book, but when opened, it transforms into a three-dimensional lamp with bright, high-performance LEDs. The pleated, translucent material resembling book pages is made of durable, water-resistant Tyvek, making it an innovative lamp for various uses. Richard Woods, the designer, has his work in the MoMA collection. Released to commemorate the 10th anniversary of the Omotesando store.

A clock with unique functionality and a humorous design is available in a MoMA-first release. The design is inspired by the distinctive mustache of Surrealist master Salvador Dalí. On the hour, a cuckoo on one side announces the time, and as if in response, bird songs and the sound of a flowing stream emanate from the horn-shaped speaker on the other side. When the room is dark, a sensor turns off the sound. Released to commemorate the 10th anniversary of the Omotesando store.