doinel | "Carta Pura" Pop-up Shop Opens
DESIGN / PRODUCT
January 13, 2015

doinel | "Carta Pura" Pop-up Shop Opens


doinel | Carta Pura Pop-Up Shop Opens
A Focus on Unwavering Dedication to Fine Paper


Carta Pura Pop-Up Shop



Carta Pura, a stationery company and shop based in Munich, Germany, will present a special exhibition and sale of its popular items. The event, "Carta Pura - pop up shop in doinel," will be held from June 29 (Friday) at doinel, a select shop for interior goods and food items in Kita-Aoyama.





Text by Masaki Takei







An Opportunity to Reconsider the Relationship Between Objects and Their Users




Carta Pura imports and sells high-quality paper (fine paper) from Europe, Japan, and other regions. They also offer original stationery such as diaries, notebooks, and cards, as well as select items, at their shop in Munich.


Both their select and original products are characterized by a thorough commitment to being "fine paper." The shop's concept and the owner's personality are strongly reflected within, yet it avoids an exclusive atmosphere, consistently delighting visitors with its colorful and orderly displays.


While recognized for their discerning eye in matters of paper, their deliberate choice to remain a small shop has garnered followers across Europe and the United States.





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At "Carta Pura - pop up shop in doinel" held at doinel in Kita-Aoyama, Carta Pura's items will be presented through the perspective of essayist and organization advisor Konomi Yanagisawa. Additionally, original display units have been produced, with Aie Kase (formerly of Spiral Market) responsible for the display and wrapping.


This is an event not to be missed, offering proposals that go beyond simply selling products to introducing their background and suggesting ways to incorporate them into our daily lives. It will likely serve as an opportunity to reconsider the relationship between objects and those who use them.





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Carta Pura - pop up shop in doinel

Period | Friday, June 29, 2012 - Monday, July 16

*Closed Wednesdays

Hours | 12:00 PM - 8:00 PM

Venue | doinel

3-2-9 Kita-Aoyama, Minato-ku, Tokyo

Tel. 03-3470-5007

http://www.doinel.net/