THE WALLPAPER TOKYO | Fashion-Forward Wallpapers Debut
DESIGN / INTERIOR
December 18, 2014

THE WALLPAPER TOKYO | Fashion-Forward Wallpapers Debut


THE WALLPAPER TOKYO

Pop-up Store Opens at Isetan Shinjuku


New Project Launches for Fashion-Forward Wallpaper



FAKE TOKYO, known for its unique fashion style, and wallpaper company Jubile have launched a new project, "THE WALLPAPER TOKYO." They are collaborating with fashion brands and artists such as "G.V.G.V" and "Christian Dada" to create and sell original wallpapers.



Text by KUROMIYA Yuzu



Enjoy Wallpaper Freely, Like Coordinating an Outfit



"THE WALLPAPER TOKYO" is a project that creates fashion-forward wallpapers using graphics and textiles from artists and fashion brands. FAKE TOKYO is fully directing and promoting the project with the aim of expanding sales channels and increasing brand recognition.

These wallpapers are easy to apply and remove, making them safe for rental properties. Anyone can freely decorate their rooms with style.



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Participating brands include leading Tokyo fashion labels such as "G.V.G.V," "theatre products," "Christian Dada," and "Beauty:Beast." Artists like "Yoshirotten," "CHOKO MOO," "PLANTICA," and "Steve Nakamura" are also featured.

Prices range from 40,000 to 80,000 yen per roll (10 meters).



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To commemorate the launch, a pop-up store will be open at Isetan Shinjuku Main Building 3F, West Park/Promotion Space, from October 29 (Wed) to November 11 (Tue). In addition to selling a curated selection of original wallpaper rolls, the store will also feature select interior goods from FAKE FURNITURE by FAKE TOKYO, FAKE TOKYO's new venture.

"THE WALLPAPER TOKYO × FAKE FURNITURE" Limited Pop-up Store
Venue: Isetan Shinjuku Main Building 3F, West Park/Promotion
Dates: October 29 (Wed) - November 11 (Tue)
Hours: 10:30 - 20:00
Tel. 03-3225-2727 (Direct line to Isetan Shinjuku Re-Style Plus)