60% of In-Store Displays Replaced

BoConcept, the Danish interior brand, allows you to create your ideal interior style with a custom-made feel. Its functional furniture, designed for effective space utilization, is characterized by the ability to customize parts such as size, color, and form to fit the shape of your room and lifestyle, offering interiors that flexibly adapt to each individual's needs.

This autumn, BoConcept is launching its largest collection of new products ever. An impressive 60 percent of the items displayed in stores are new. The collection features a rich variety of new products, including the "Starter Collection" with its accessible price point, and the "Premium Collection" that fully embodies BoConcept's functionality and comfort, offering diverse price ranges and concepts.

Featured Items from the New Collection

First, let's highlight the "Boston Chair," designed by Henrik Pedersen. Inspired by soft cushions and duvets, its 20 small, puzzle-like cushions form elegant, flowing lines while providing excellent support. Upholstery can be chosen from over 100 types of fabric or leather, and a reclining seat function can also be requested. This is poised to become the brand's next iconic chair.

The "Monza Dining Table" from the high-end Premium Collection is an item that exudes elegance within its simplicity. Not only can the 12mm tempered glass tabletop be chosen in clear or smoked finishes, but the leg styles, colors, and metal frame materials can also be freely organized. Furthermore, its extension capability, accommodating 8-10 people comfortably, utilizes Italian mechanisms and is designed for effortless movement, even by one person.

Finally, we introduce the "Osaka Sofa," part of the entry-level "Starter Collection" (starting from around 110,000 yen). It was created to be a compact size suitable for Japanese homes, and its collection name is inspired by the Japanese city of Osaka. Its ergonomically designed structure ensures a comfortable seating experience.

Also new are the versatile "Lugano Wall System," where flexibility is key; the "Mezzo Bed," with its substantial, hotel-like presence; and the "CHIVA" series, which features resized versions of BoConcept's best-selling coffee tables and desks, adapted for Japanese homes. A key feature of "CHIVA" is that the functionality, such as storage space, remains the same despite the size change.

These new collections will be available from Saturday, September 13, at BoConcept stores nationwide.

BoConcept
http://www.boconcept.co.jp/