DESIGN /
INTERIOR
April 22, 2015
MAKINO TRADING | Focus on the World's First Official Shop, Joseph Joseph Store, in Aoyama
MAKINO TRADING
Colorful, functional kitchen tools from British designers.
The World's First Official Store: Joseph Joseph Store in Aoyama
Discover the Joseph Joseph Store in Aoyama, the first official store worldwide for the popular British brand known for its sophisticated design and functionality. Featured items include the "Cut & Collect" cutting board, a clever design that allows you to gather and transport chopped or discarded ingredients to a tray.
Text by KAJII Makoto (OPENERS)
Kitchen Essentials Sold in 25 Countries Worldwide
Joseph Joseph was established in September 2002, evolving from a third-generation glass manufacturing business. Brothers Antony, who studied design, and Richard, who studied business, merged their experiences to bring a design revolution to everyday life with high quality and innovative engineering.
Their "Chop 2 Pot" folding cutting board and "Rotary Peeler," which features three blades within a circular case, are beloved worldwide for their immediate usefulness in solving common kitchen inconveniences.
The Joseph Joseph Store in Aoyama is organized by floor: the first floor features Joseph Joseph kitchenware, including store-exclusive items. The second and third floors showcase the full range of products from MAKINO TRADING's represented brands, "simplehuman" and "MACKINO." The second floor is dedicated to "Kitchen & Interior," while the third floor focuses on "Health & Beauty" for women.
With numerous new products launched each year and a rapidly expanding collection, the official shop offers an early opportunity to acquire Joseph Joseph's latest creations. Many items are not typically sold in Japan, making it a must-visit for cooking enthusiasts.


