DESIGN /
INTERIOR
February 15, 2017
Miele holds a pop-up store event, "A Rich Life with Miele" | Miele
Miele
Proposing a Daily Life Enriched by Miele
Miele will hold a pop-up store event, "A Rich Life with Miele," at Isetan Shinjuku Store, 5F. The event runs from Wednesday, February 15 to Monday, February 27, 2017. Experience a beautifully coordinated space entirely by Miele.
Text by Kosaku Waseda (OPENERS)
Miele's Full Lineup Gathered in One Place
This marks the second exhibition in Japan for German premium home appliance brand "Miele" at Isetan Shinjuku, following their event in 2016.
The pop-up store, "A Rich Life with Miele," proposes a living space totally coordinated with Miele's full lineup, featuring a kitchen with built-in laundry appliances, ovens, espresso machines, dishwashers, and vacuum cleaners.
The exhibition is designed to appeal to users with diverse values, including active professional women, fathers involved in childcare, and individuals who seamlessly balance work and private life with a free style.
Additionally, during the event period, there will be a special talk show by Takako Kida, Brand Director of "ELLE DECOR," and a cooking lesson by culinary expert Kyoko Salvo.
Miele offers products that are not only highly functional and time-saving but also feature designs that, true to German manufacturing, pay meticulous attention to detail. This is a rare opportunity to see a lineup that will stylishly and richly enhance your daily life, all gathered in one place.
Takako Kida
Brand Director, "ELLE DECOR." After being involved in the launch of fashion and lifestyle men's magazines and serving as their editor-in-chief, she became Editor-in-Chief of "ELLE DECOR" in December 2005. Since July 2014, she has held her current position. She also serves as director for "JAPAN CREATIVE," for which "ELLE DECOR" is an official media partner.
Kyoko Salvo
Culinary expert. Born the eldest daughter of a long-established inn owner, she apprenticed under her aunt, a culinary expert, before moving to France. She honed her skills at the prestigious Hôtel de Crillon in Paris. Fascinated by the regional cuisine of France, she returned to Japan, worked as an assistant to a culinary researcher, and then became independent. She now runs a cooking class. Her specialty is cuisine that brings out the natural flavors of ingredients, and her simple yet sophisticated home-style dishes, prepared without unnecessary fuss, have garnered many fans. She handles everything from small intimate dinners to large party catering, and is active in culinary magazines and on television. She is also the author of numerous books.
Pop-up Store "A Rich Life with Miele"
Dates: Wednesday, February 15 - Monday, February 27, 2017 (Closed Tuesday, February 21)
Location: Isetan Shinjuku Store, Main Building 5F, Center Park
Special Talk Show by Takako Kida, ELLE DECOR Brand Director
Date: Saturday, February 18, 2017
Time: 11:00 AM - 12:00 PM
Location: Isetan Shinjuku Store, Main Building 5F, Center Park
Delicious Oven Dishes with Miele, Taught by Culinary Expert Kyoko Salvo
Dates: Friday, February 24 & Saturday, February 25, 2017
Time: 11:00 AM - 1:00 PM
Location: Isetan Shinjuku Store, Main Building 5F, Kitchen & Dining / Kitchen Studio
Fee: ¥5,400 (Reservations required)
Reservation URL: https://isetan.mistore.jp/store/shinjuku/floor/main_5f/kitchenstudio/index2.htm
Inquiries
Isetan Shinjuku Store, Main Switchboard
Tel. 03-3352-1111

