DESIGN /
FEATURES
October 22, 2021
The "Virtual Shibuya au 5G Halloween Fes 2021" is now on! Discover the new initiatives launching this year. | VIRTUAL SHIBUYA
Virtual Shibuya | Shibuya 5G Entertainment Project
Transforming the Power of Halloween Fun into a Force for Good
The "Virtual Shibuya au 5G Halloween Fes 2021," running from Saturday, October 16th to Sunday, October 31st, is already buzzing with a packed schedule of events centered around Virtual Shibuya. This feature focuses on the "Neighbors Event," which embodies the concept of "FUN FOR GOOD"—enjoying Halloween while contributing to society. We'll be highlighting the new wave of initiatives emerging, particularly among Gen Z.
Edit & Text by TOMIYAMA Eizaburo
Enjoy a Spooktacular Halloween: Events Running Until October 31st!
As part of the Shibuya 5G Entertainment Project, the streets of Shibuya have been meticulously recreated in a virtual space. This has garnered significant attention amid the pandemic, allowing people to experience Shibuya from the comfort of their homes. Last year's Halloween festival was a resounding success, and this year, the "Virtual Shibuya au 5G Halloween Fes 2021" is underway.
The main venue, "Virtual Shibuya," will host a variety of special events, including virtual live performances by artists like Creepy Nuts (Oct 24), MY FIRST STORY (Oct 26), and Atarashii Gakko! (Oct 31), as well as a special talk session with Conan Edogawa and Amuro Tooru (Oct 30).
Additionally, there are plenty of content pieces to enjoy anytime during the festival, such as "Conan's Challenge" and the "FINDING BANKSY Exhibition."
Proceeds from the Official Shop Will Be Reinvested in Shibuya
However, we want to draw attention to the "Neighbors Event," a new initiative launched this year. The concept behind this project is "FUN FOR GOOD"—an endeavor to channel the energy of young people naturally drawn to Shibuya into positive forces, such as social contribution.
As part of this initiative, a new feature this year is
Official Shopwhere all sales will be reinvested in Shibuya to help create a more vibrant city. Here's a look at some of the exclusive original merchandise.
[Detective Conan] Virtual Shibuya Collaboration Takeout Tumbler
Price | ¥1,980
[Atarashii Gakko!] Virtual Shibuya Collaboration Coffee Tumbler
Price | ¥3,080
[Toyoshima x PocketRD x Virtual ShibHallow] Collaboration Long T-Shirt
Price | ¥2,750
Shibuya Halloween's "FUN FOR GOOD" Concept Event!
Embodying the spirit of "FUN FOR GOOD," a notable event features professional soccer player Keisuke Honda in conversation with Japan's Gen Z. Honda will join remotely from Lithuania via NowDo.
On this day, with the theme "Let's Think About the Future of Japan with Gen Z," Keisuke Honda will host a talk session with young people. The discussion will go beyond examining the pros and cons of Shibuya's Halloween to encompass a wide range of questions about Japan's future, dreams, and social contribution activities, fostering ideas that will shape the society of tomorrow.
NowDo Presents: Keisuke Honda and Gen Z Discuss Japan's Future on Halloween Night! ~Let's Change Society Through Shibuya Halloween~Date & Time | Sunday, October 31st, 9:30 PM - 11:00 PM
Admission | Free
Venue URL |
https://nowdo.net/classrooms/c5n3loa23akg00bf1e70
Also, "SUPER DOMMUNE," hosted by Naohiro Ukawa, will feature a talk event with emerging talents under the "FUN FOR GOOD" concept.
The speakers include Reina Tashiro, a rising philosopher; Xiaxia Chen, a creative director who bridges cultures with roots in Japan and China; rapper and critic Darth Raider; and Naohiro Ukawa himself—a truly unique lineup.
The discussion will explore themes such as "Costumes and Virtual Reality," "Theater vs. Reality," "The Essence of Dressing Up, Cosplay, and Avatars," "Social Media and Halloween," and "Japanese Culture, Customs, Beliefs, and Halloween," envisioning a completely new Shibuya Halloween beyond social distancing.
Post-Pandemic Halloween Conference Vol. 2Broadcast Date & Time | Sunday, October 24th, 8:00 PM - 10:00 PM
Speakers | Reina Tashiro, Xiaxia Chen, Darth Raider, Naohiro Ukawa
Admission | Free
Venue URL |
https://www.youtube.com/user/dommune
On October 31st (Sunday), media artist and "imagination inventor" Etsuko Ichihara, trackmaker/rapper Sougnoit, curator and editor-in-chief of the global art science media "Bound Baw" Yuna Tsukada, and Naohiro Ukawa will gather for another intriguing session.
The discussion will delve into themes like "Festivals, Celebrations, Raves, and Communication," "Imagining Artistic Halloween," and "The Possibilities of Halloween Beyond Social Distancing," contemplating a completely new Shibuya Halloween in the post-social distancing era.
Post-Pandemic Halloween Conference Vol. 3Broadcast Date & Time | Sunday, October 31st, 8:00 PM - 10:00 PM
Speakers | Etsuko Ichihara, Sougnoit, Yuna Tsukada, Naohiro Ukawa
Admission | Free
Venue URL |
https://www.youtube.com/user/dommune
A DJ party will also be held on October 30th (Saturday). This is a collaboration between "TOKYO DANCE MUSIC WEEK," a weekly festival featuring DJs, artists, and creators active in the dance music scene, and "Shibuya Culture Scramble," a web media project that celebrates and co-creates Shibuya's culture with its diverse community—residents, visitors, workers, students, and fans from afar.
TOKYO DANCE MUSIC WEEK 2021 × Shibuya Culture Scramble Presents
HALLOWEEN DJ NIGHTBroadcast Date & Time | Sunday, October 31st, 8:00 PM - 10:00 PM
DJs | LB3, Risa Taniguchi, DHADHA”, Naz Chris (NAZWA!)
Admission | Free
Venue URL |
https://www.youtube.com/user/dommune
Additionally, events are planned for different age groups—toddlers, elementary, and middle/high school students—to learn about Halloween and cross-cultural understanding through English learning, such as AEON's "Halloween Eikaiwa Event" and KDDI's "Children's Learning Support Program."
As online experiences become commonplace amid the pandemic, new entertainment experiences centered around Virtual Shibuya continue to expand. This is your chance to experience the cutting edge—don't miss out!
Virtual Shibuya au 5G Halloween Fes 2021Period | Saturday, October 16, 2021 - Sunday, October 31, 2021
Venue | "Virtual Shibuya," Shibuya Ward's Official Distribution Platform
Organizers | KDDI Corporation, General Incorporated Association Shibuya Future Design, General Incorporated Foundation Shibuya Tourism Association
Sponsorship | Shibuya Ward
Cooperating Partners | Tokyu Corporation, Tokyu Land Corporation, Tokyo Metropolitan Television Co., Ltd., SHIBUYA 109 Entertainment Inc.
Lawson Entertainment, Inc., ChargeSPOT, Adobe Inc.
Official Website |
https://vcity.au5g.jp/shibuya/halloween2021Official Social Media | <Twitter>
@shibuya5g <Instagram>
@shibuya5g <YouTube>
Shibuya 5G Entertainment Project