In this era of cashless transactions, I believe the key lies in how seamlessly we can manage them. The dual-purpose pen-type Starbucks Touch emerges at the forefront of this evolution.

As the world steadily advances towards cashless payments, even here in Japan, which is sometimes considered a bit behind, I've been noticing the increasing presence of cashless options popping up all over town.

While a preference for cash still lingers, it's not about conforming to trends; rather, I find myself benefiting from the convenience that cashless payments offer.

A prime example of this is cashless cards utilizing FeliCa, such as PASMO and SUICA. It's undeniable that the widespread adoption of this contactless IC technology has significantly propelled cashless adoption. While FeliCa is a technology tailored for Japan, its compatibility with the global standard NFC suggests this is the direction we'll continue to move in.

Now, enough with the preamble, let's get to the main topic. Are you familiar with Starbucks Touch? Heavy Starbucks users likely are, but essentially, it's a line of Starbucks merchandise with built-in FeliCa functionality.

In the past, they've released products like smartphone covers and keychains, but their latest iteration is the "pen type," launching on September 25th.

This pen discreetly houses a FeliCa chip, allowing for seamless payment simply by tapping it on the mobile card reader at the counter. Of course, you can top it up via the app, and most importantly, payments are handled with remarkable elegance. Imagine enjoying a break at Starbucks with just this pen in hand – isn't that a touch of the future?

The pen itself also boasts a stylish touch, with the ink color thoughtfully chosen as a deep coffee brown. The body is available in three sophisticated colors: silver, white, and black.

I'm tempted to get one for myself, but it also strikes me as a remarkably thoughtful gift option.

STARBUCKS TOUCH The Pen
Lineup: Silver, Black, White
Price: Body ¥4,000 + tax / Initial card load ¥1,000
Available from: Wednesday, September 25, 2019
Available at: Starbucks Online Store
URL:https://www.starbucks.co.jp/card/touch/pen/

*FeliCa is a contactless IC card technology standard developed by Sony Corporation.
*FeliCa is a registered trademark of Sony Corporation.