DESIGN /
DIGITAL
September 9, 2016
The new Jet Black color is highly recommended for those who prefer their "iPhone naked"! | APPLE
APPLE
The "iPhone 7" and "iPhone 7 Plus" have finally arrived.
Great features, great looks!
At 2 AM JST on Thursday, September 8th, the long-awaited latest iPhone models, the "iPhone 7" and "iPhone 7 Plus," were announced. With 2017 marking the 10th anniversary of the iPhone's birth, rumors suggested this year's models would be minor updates. But far from it! The arrival of a lustrous black color, instantly recognizable as the latest model, is set to stir up a new whirlwind in the world of product design.
Text by TSUCHIDA Takashi (OPENERS)
This black brilliance begs to be used as is!
It's a triumph of advanced design and manufacturing technology. The sharp edges of the camera housing, the rounded sides integrated with the push buttons, and the beautifully reflecting light contours. Every glance at this gleaming black iPhone promises to immerse you in the joy of ownership.
That's why we don't want to hide this beauty. We want you to debut as an "iPhone naked" user, without a case. Fingerprints will likely appear. You might worry about sebum stains. But none of that matters when choosing this model.
Keep a special cloth in your desk drawer and wipe it whenever you notice. Just as shoe enthusiasts enjoy the ritual of polishing their footwear, or a meticulous businessman irons his trousers the night before to create a crisp crease, embrace the pleasure of diligent care.
This pure black exterior is reminiscent of the "iPhone 3G" and "iPhone 4," but the "iPhone 7" and "iPhone 7 Plus" use aluminum for their casing, a material introduced with the "iPhone 5." With this model, Apple has pursued new finishing techniques, calling it "a new feat of design engineering through an astonishingly precise nine-step anodization and polishing process." The front is also exquisite, with the seam between the display cover glass virtually invisible.
In recent years, Apple has focused on adding color variations with each new release. Since introducing aluminum for the back panel with the "iPhone 5," they added silver and slate gray for the "iPhone 5," gold for the "iPhone 5S," and rose gold for the "iPhone 6S," bringing the total to four colors. Now, with the addition of a new black (matte finish) and the high-gloss jet black, while discontinuing slate gray, they have created a lineup of five colors.
The functional advancements of the "iPhone 7" and "iPhone 7 Plus" are also not to be overlooked, but those details are already thoroughly explained on the official website, so we won't dwell on them here. I myself intend to carefully consider the details of this evolution and decide whether to purchase. However, as stated in the title, for "iPhone naked" users, this gleaming black exterior alone holds enough potential to make the purchase decision. Losing the headphone jack, the further enhanced camera functions, the addition of Suica compatibility... these evolutions are all very attractive, but the lustrous shine of the jet black lightly surpasses them all.
Just imagine: holding this gleaming black object to your cheekbone while talking on the street!
iPhone7
4.7-inch display
Price | From ¥72,800
iPhone7 Plus
5.5-inch display
Price | From ¥85,800
Pre-orders begin Friday, September 9th
Release date Friday, September 16th
Inquiries
Apple Store Call Center
Tel. 0120-993-993
http://www.apple.com/jp/



