DESIGN /
DIGITAL
April 9, 2015
New Brand Debuts from Bang & Olufsen
B&O PLAY
A New Brand Debuts from Bang & Olufsen
The First Product is the Portable Audio Device "Beolit 12"
From Bang & Olufsen, renowned for its high-quality sound and sophisticated design, comes "B&O PLAY," a new brand focusing on portable products. The brand's debut product, the portable audio device "Beolit 12," has already garnered attention, receiving the German design award "Red Dot Design Award Product Design 2012" shortly after its release.
Text by YANAKA Tomomi
High-Performance Sound System Integrated into a Compact Size
The new brand "B&O PLAY" from Bang & Olufsen is designed not for whole-home integration, but for simple, intuitive operation and standalone use. While inheriting the audio-visual technology and design philosophy that are hallmarks of Bang & Olufsen, it offers a more accessible entry point to enjoying music with a relatively affordable price point.
Its charming appearance resembles a lunchbox.
Despite its compact size, the expansive soundstage is unmistakably B&O quality.
The "Beolit 12," which marks the debut of "B&O PLAY," is a compact portable audio device compatible with Apple's AirPlay technology. By connecting to a wireless network, it allows for wireless music playback from iPhones, iPods, computers, and other devices. It also features a built-in rechargeable battery, offering up to 8 hours of continuous playback at normal sound levels.
The design was handled by Cecilie Manz, a leading Danish designer. Paying homage to Bang & Olufsen's iconic "Beolit" transistor radio from the 1960s, the design embodies keywords like convenience, robustness, and casualness, integrating all technology into a compact form factor encased in high-quality aluminum. Cables, such as the power cord, can be stored within the system, and a carry strap made of Italian full-grain leather is included for portability.
The yellow model is scheduled for release on April 1st.
The dark gray model is currently available.
The sound system features two 2-inch tweeters and one 4-inch woofer, each powered by a separate 120-watt digital Class D amplifier. This configuration delivers a powerful and precise sound performance that comfortably fills any room.
Currently available only in dark gray, the color options are expected to expand to yellow on April 1st, followed by gray and blue.
The "Beolit 12" captivates with its simple design that fits unobtrusively anywhere and its high-quality sound. It's perfect for moving between rooms like the bedroom or living room, and with warmer weather approaching, it will be an ideal companion for outdoor activities such as picnics and barbecues.
Beolit 12
Dimensions: W23.0 x H18.8 x D13.3cm
Weight: 2.8 kg
Price: ¥73,500