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September 4, 2015
Mitsubishi “Adult” Appliances: A Concept Site for the Discerning Generation | MITSUBISHI ELECTRIC
MITSUBISHI ELECTRIC
A Concept Site for Those Who Seek Authenticity
Mitsubishi Electric Presents a Refined Lifestyle: "Mitsubishi 'Adult' Appliances"
Mitsubishi Electric has launched "Mitsubishi 'Adult' Appliances – Thinking About a Slightly More Refined Life Through Appliances," a concept site within the membership-based "CLUB MITSUBISHI ELECTRIC." This site introduces carefully selected appliances for those who value authenticity.
Text by YANAKA Tomomi
Featuring Appealing Appliances, Concierge Services, and Appliance Columns
Mitsubishi Electric proposes a new appliance lifestyle. "Mitsubishi 'Adult' Appliances" primarily targets seniors who have witnessed the evolution of home electronics. It introduces new lifestyles to those with high curiosity who understand both "authenticity" and "refinement."
The featured products include appliances with "convenient sizes," "useful functions," and "elegant designs," all meticulously crafted by Mitsubishi Electric to suit the lifestyles of seniors.
For example, the "Smart Large Capacity Refrigerator JX Series," scheduled for release in late September, is a low-profile model under 170 cm, making it easy to access items. Despite its space-saving design, it offers ample storage, perfect for bulk purchases and convenient for households with fewer members after children have moved out.
Additionally, "Mitsubishi 'Adult' Appliances" showcases the "Hon-Kama" IH rice cooker, known for its ability to cook small portions of rice deliciously and its sleek design. Utilizing "carbon" for the inner pot, it leverages carbon's far-infrared properties to cook even a single serving of rice to perfection. In line with recent health trends, it also cooks brown rice plumply, reducing any bitterness.
Other featured items include the "RakuRaku IH" induction cooktop, which enables quick cooking with minimal fire risk, and the "ZITANG" oven range. This oven range uses automatic relay cooking between the microwave and grill functions to save time, delivering dishes that are juicy on the inside and crispy on the outside. More appealing appliances are expected to be introduced soon.
Beyond introducing such appliances, the "Mitsubishi 'Adult' Appliances – Thinking About a Slightly More Refined Life Through Appliances" site also offers a concierge service where appliance experts recommend the best products in response to customer inquiries about desired features, as well as appliance columns. The content is enjoyable even just to browse.
Born for those who are aging and seeking the essence of things, the "Mitsubishi 'Adult' Appliances" site offers not only the chance to discover sophisticated appliances but also promises to help you achieve a more fulfilling life.
Inquiries
Mitsubishi Electric Customer Relations Center
0120-139-365
http://www.mitsubishielectric.co.jp/club-me/