Modern Lifestyle Products

This capsule collection combines Beats' signature captivating sound experience and lightweight design with luxurious details inspired by MCM's heritage travel line. The lineup includes "Beats Studio™ Wireless Over-Ear Headphones," "Beats Pill™ Portable Stereo Speaker," and "Beats Tour™ Earphones."

Beats is an audio equipment brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its headphones, earphones, and speakers, loved by users worldwide, it creates a new generation for premium sound entertainment. In July 2014, it became a subsidiary of Apple Inc., continuing its pursuit of new challenges.





The cases are adorned with MCM's signature cognac-colored "Visetos" monogram pattern, and the Beats character "Dude" printed on the speaker is seen wearing MCM's iconic backpack.



Regarding this limited capsule collection, an MCM representative stated, "MCM was founded in the 1970s when Munich was the center of the disco scene. Music has always been an important element of our brand identity and continues to be essential in telling our story. It was natural for us to team up with a brand at the forefront of the audio field. Beats' approach to high-end music enjoyment and its new perspective on luxury share common ground with our brand's DNA."

MCM GINZA HAUS 1
3-5-4 Ginza, Chuo-ku, Tokyo, Jūjiya Building 1F
Tel. 03-5524-7177
Business Hours | 11:00 - 20:00 (Opens at 10:00 in July, August, December, and February)
Open daily (excluding New Year's holidays and building closures)

MCM GINZA HAUS 2
4-2-2 Ginza, Chuo-ku, Tokyo, Daiichi Yayoi Building 1F, 2F
Tel. 03-5159-6555
Business Hours | 11:00 - 20:00
Open daily (excluding New Year's holidays and building closures)
http://www.mcmworldwide.com/ja