Audi Japan will open its next-generation brand store, "Audi House of Progress Tokyo," on Thursday, January 14, 2021. It will be a limited-time event until the end of May.

"Audi House of Progress Tokyo" is the first of the "House of Progress" brand stores to be rolled out globally by Audi. It is located in Minami-Aoyama, a hub of high fashion lined with luxury brands and select shops.

The "Audi House of Progress Tokyo" is described as a facility where visitors can experience the Audi brand and its models in a completely new way. It will offer enjoyment of Audi's values through the latest digital experiences, as well as planned collaborative events with other brands featuring sustainable and future-oriented technologies.

Exhibitions of concept cars and other models are also planned, with vehicles hinting at the future of the Audi brand greeting visitors. Furthermore, test drives of e-tron and RS models will be available.

Details of "Audi House of Progress Tokyo," which are expected to be revealed on Wednesday, January 13, are eagerly awaited.