Bentley announced on June 24 that it would unveil the new Bentayga SUV to the world at 1 AM Japan time on July 1. The new model will be the first to be launched under the company's "Beyond100" business strategy, which aims to become the global leader in sustainable luxury mobility.

The Bentayga is touted as an SUV that remains the fastest, most luxurious, and most versatile in the world, combining a true Bentley driving experience with unparalleled effortless performance and everyday usability.

The company will continue to offer new powertrain options, including various seating configurations and plug-in hybrids. The first generation, which debuted in 2016, set the benchmark for luxury SUVs with over 20,000 units handcrafted, and the new model is set to raise that standard even further.