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April 18, 2023
DS Automobiles' Flagship SUV, the New DS 7, Arrives in Japan | DS
DS AUTOMOBILES DS 7 OPERA | DS AUTOMOBILES DS 7 OPERA
The Refined DS 7 Makes Its Japanese Debut
Stellantis Japan announced on April 14th the launch of the DS AUTOMOBILES DS 7, a luxury SUV with enhanced interior and exterior features, available from the same day.
Two Models Available: 1.6-Liter Turbocharged Inline-4 and Plug-in Hybrid
The DS 7 is the flagship crossover SUV from DS Automobiles, previously known as the "DS7 Crossback." This update refines its exterior and interior, enhancing its avant-garde design and advanced features to offer a more elegant and sophisticated driving experience.
The exterior features newly designed headlights, front grille, and front bumper.
The slimmer headlights incorporate "DS Pixel LED Vision 3.0," with 84 pixel LED modules on each side for precise light distribution. This new system reduces glare for other drivers while expanding illumination distance and range.
It also optimizes light patterns based on vehicle speed and wiper operation.
The front grille features a new design with diamond-shaped elements of varying sizes. The "DS Light Veil," with four vertical light signatures on each side, has been newly adopted next to the headlights, creating a signature DS light artistry.
Additionally, the "DS Double Wing" high-brightness garnish between the headlights and the lower part of the grille enhances the striking front design.
Inside, the dashboard and door trims are finished in Nappa leather, treated with a draping technique similar to that used in haute couture, creating a sense of expansive beauty and material depth. Combined with the watchstrap-design seats crafted from a single piece of leather, the interior offers a premium space enveloped in exquisite leather.
The infotainment system's monitor has been enlarged to 12 inches. It now features the "DS IRIS system," which can be controlled by voice and gesture, incorporating a voice-activated personal assistant. By saying "OK Iris," users can access functions such as destination setting, climate control adjustments, making and receiving calls, and displaying weather forecasts.
The plug-in hybrid E-Tense 4x4 model allows users to check fuel consumption history and charging settings, while the audio system's output power has been increased from 515 watts to 690 watts.
The powertrain lineup includes two models: the "PureTech" (¥6,898,000), equipped with a 1.6-liter direct-injection turbocharged inline-4 engine producing 147kW (200ps) and 300Nm, and the plug-in hybrid "E-Tense 4x4" (¥7,990,000), which combines the same engine with front and rear motors generating 81kW/320Nm and 83kW/166Nm, respectively.
Five body colors are available, including the new Blue Sapphire and Gris Lakmé.
