CAR /
NEWS
December 17, 2014
A Social Trip to Maranello, the Holy Land of Ferrari | Ferrari
Social Ferrari Factory Trip
A Social Trip to Maranello, the Holy Land of Ferrari
Starting today until November 7th, OPENERS is hosting a special reader-participation event titled "A Social Trip to Maranello, the Holy Land of Ferrari," utilizing social media.
Text by OPENERS
Reader Participation Event Using Social Media
Founded in 1947 by Enzo Ferrari, Ferrari is a world-leading automobile manufacturer. This time, our editorial team will go behind the scenes at the Italian headquarters, a place steeped in history with its prancing horse emblem, numerous legendary cars, and countless tales. Based on your requests, the CAR correspondent for OPENERS will conduct interviews at the Ferrari factory in Italy.
The interviews will take place over three days, from November 5th to 7th. For example, we'll decide our interview destinations in Italy based on various comments received on social media, such as: "What's the latest manufacturing process like?" "Please ask about the rumored new model under development!" "Cover the design studio!" "I want to see the Ferrari employee cafeteria!" "I want to test drive a LaFerrari!"
Requests for interviews are being accepted on Facebook (https://www.facebook.com/OPENERS.jp) and Twitter (https://twitter.com/OPENERS_jp). We look forward to your participation.
How to Participate
Based on your suggestions, the CAR correspondent for OPENERS will conduct interviews at the Ferrari factory in Italy. Please post on social media about the places you want to see, from the offices to the production lines.
■ For those with a Facebook account
Visit Facebook (https://www.facebook.com/OPENERS.jp). Share this article or click the Facebook button within this article and leave your comment.
■ For those with a Twitter account
Visit Twitter (https://twitter.com/OPENERS_jp). Tweet the places you want to see using the hashtag "#フェラーリ工場見学".
* Deadline: November 5th, 11:59 PM (Japan time)
On-site Schedule
November 5th - November 7th, 2014
■ November 5th
Interview Locations: Ferrari Headquarters (offices, production lines, Ferrari's historic car & motorsport division, Tailor Made program, etc.)
■ November 6th
Interview Location: Test drive Ferrari in Maranello (model to be determined)
■ November 7th
Interview Location: Exploring Maranello, the town where Ferrari is headquartered

