Latest Clean Diesel Engine

At first glance, the "ConceptFASCINATION" appears to be a station wagon, but it has only two doors and evokes the "shooting brake," a luxury custom car once used for hunting and other pursuits. In reality, Mercedes calls it a new type of coupe, and it is considered a preview of the next-generation "E-Class," expected to be unveiled in 2010.

The biggest highlight of this model, which combines a design that fuses sportiness and elegance with the practicality of a wagon, is likely its latest clean diesel technology, "BlueTEC."

The 2.2-liter four-cylinder diesel engine, producing 204 horsepower, successfully reduces NOx in exhaust emissions, a major challenge for diesel engines, by using a urea solution called "AdBlue." This BlueTEC & AdBlue technology, known for its cleanliness and fuel efficiency, is expected to be incorporated into Japanese models soon, making it a must-watch for environmentally conscious car owners.

BRAND HISTORY
When tracing the history of automobiles, we arrive at two Germans, Gottlieb Daimler and Karl Benz, as pioneers. It goes without saying that these two men independently created gasoline-powered automobiles between 1885 and 1886, laying the foundation for our car-centric society. The automobile companies they founded were sometimes seen as rivals, but to overcome the post-World War I recession, they joined forces, and Daimler-Benz AG was established through their merger in 1926.

The name "Mercedes," given to the products, originated when Emil Jellinek, a customer of Daimler's, named the cars after his eldest daughter in exchange for taking over sales outside of Germany. The trademark was registered by Daimler-Benz in 1902.

Thus, Mercedes and MERCEDES BENZ have continued to lead the way in automotive development, actively introducing cutting-edge technologies such as the safety passenger cell, airbags, ESP (Electronic Stability Program), and Night View, consistently staying at the forefront of the times.