LEXUS NX AMAZING NIGHT Held | Lexus

LEXUS NX | Lexus NX

An Amazing Adult Playground by Lexus, For One Night Only

LEXUS NX AMAZING NIGHT Held

As Lexus's first compact crossover SUV, it made its world debut in Beijing this April.Beijingthe "NX" made its debut. To commemorate its Japanese debut, Lexus held a special one-night-only event, "LEXUS NX AMAZING NIGHT."

Text by AKIZUKI Shinichiro (OPENERS)

A Special Course Embodying the World of the NX

Lexus's first compact crossoverSUVwas launched on the 29th of last month. A special event to commemorate its launch was recently held at Tokyo Tower.NX

Lexus has consistently held various events under the slogan "AMAZING IN MOTION," embodying its vision to "continuously provide surprises and inspiration that exceed expectations." This time, they recreated an "adult playground" in the heart of the city.

Directly beneath the tower, a massive attraction created by teamLab and the Lexus Creative Team was unveiled. This special course, prepared for an NX test drive experience, featured various elements designed to showcase the NX's appeal, including a light installation with abundant illuminations and a driving experience through a sea of bubbles that recreated the world of the commercial's creative.

Adding to the excitement for fans, the NX was driven by top current drivers, including Takayuki Kinoshita, Daisuke Ito, Masahiko Kageyama, and Takuto Iguchi.

Lexus Ambassador Riyo Mori

Meanwhile, the adjacent Tokyo Tower Studio was transformed into an indoor party venue, the "AMAZING STUDIO." The event's opening featured Lexus Ambassador Riyo Mori and Lexus International President Tokuo Fukushi. Additionally, VJ Yu Maruno presented a visual performance on a wall-sized screen, and DJ Shinichi Osawa delivered a one-night-only performance.

Lexus's "AMAZING" performances, which propose a forward-looking lifestyle and continue to push boundaries beyond the automotive world, are sure to keep us captivated.