Audi's interactive hub opens near Toranomon Hills | Audi
CAR / NEWS
January 13, 2015

Audi's interactive hub opens near Toranomon Hills | Audi


Audi


Audi's Interactive Hub Opens Near Toranomon Hills



Audi will open a space to experience its vehicles near Toranomon Hills in Tokyo for a limited time this August. Ahead of this, a vehicle exhibition and communication space was unveiled on June 10th.



Text by HORIGUCHI Yoshihiro (OPENERS)




Test Drives and quattro Experiences in August


Audi will open an interactive communication space near Toranomon Hills in August 2014, embodying its brand slogan, "Vorsprung durch Technik (Advancement through Technology)." Here, visitors will be able to test drive Audi's latest models, including the sports model "R8" and the flagship saloon "A8", and a special course will be set up to experience its renowned all-wheel-drive system, "quattro."quattro

In anticipation of the August opening, a vehicle exhibition space and a teaser wall announcing future events at this location have been available since June 10th. This wall not only announces events but also functions as an LED display, broadcasting the latest Audi news and serving as a communication hub.






Toranomon Hills, the building adjacent to this venue, features a structure integrating a 52-story tower with an underground public road, developed with the aim of re-examining the relationship between congested urban environments and transportation. This concept aligns with Audi's "Audi Urban Future" project, initiated in 2010 to consider the future relationship between cities and automobiles. This initiative is a result of shared vision between Audi and Mori Building, the owner of Toranomon Hills, regarding the future of urban mobility and automobiles.Audi Urban Future

While the full opening, including test drives, is scheduled for August, the space itself, where one can interact with the world of Audi, has been operational since June.

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