LEXUS Hosts "LEXUS DESIGN AMAZING 2014 MILAN" | LEXUS
CAR / NEWS
January 29, 2016

LEXUS Hosts "LEXUS DESIGN AMAZING 2014 MILAN" | LEXUS


LEXUS


Lexus Appears at Milan Salone


Presents 'LEXUS DESIGN AMAZING 2014 MILAN'




LexusLexus will exhibit at Milan Salone, the world's largest design exhibition, held in Milan, Italy, from Tuesday, April 8th to Sunday, April 13th. Under the theme 'Lexus Design Amazing 2014 Milan,' works by three globally active designers will be unveiled.



Text by YANAKA Tomomi




Twelve Award-Winning Works from the 2nd Lexus Design Award Also on Display


Lexus has been engaged in activities unbound by the automobile, centered on the theme of "AMAZING IN MOTION."Lexus Design AwardandLexus Film Festivalit has fostered and supported emerging creators.

This year, atMilan Salone, Lexus has invited three designers. Naho Tamura, a freelance designer based in New York whose work spans furniture and lifestyle objects to concept models for the au design project and perfume packaging for Issey Miyake, and Fabio Novembre, an Italian designer known for his avant-garde approach, will present their creations.



Iris, a glass lighting piece inspired by soap bubbles, by Sebastian Sierra (Germany)




Professor Hiroshi Ishii & Tangible Media Group, MIT Media Lab (USA)





Furthermore, the "Tangible Media Group," led by Professor Hiroshi Ishii, Associate Director of the MIT Media Lab, who has long researched interfaces that seamlessly connect people, digital information, and the physical environment, will also present their work.

At the venue, in addition to these three "AMAZING IN MOTION" works, two pieces from the 2nd "Lexus Design Award" – "Iris" and "Macian" – will be exhibited as prototypes.

LEXUS DESIGN AMAZING 2014 MILAN
Dates: Wednesday, April 9th – Sunday, April 13th
Venue: Circolo Filologico Milanese Via Clerici, 10, 20121 Milan, Italy
http://www.lexus-int.com/jp/design-events/2014.html