Bespoke Applied to Five Cars

The term "Bespoke," also used when ordering custom shirts or shoes, can rightly be said to refer to the tradition of Rolls-Royce's bespoke program. It is an exceptionally luxurious program that further enhances the interior and exterior of a Rolls-Royce car—already a brand with a solid position as something special even in its standard form—according to the customer's wishes.

This time, five cars were exhibited in bespoke specifications: a Phantom Extended Wheelbase (EWB), a Phantom Coupé, a Phantom Drophead Coupé, and two Ghosts. They are sure to capture the attention of celebrities worldwide.

Rolls-Royce has now released photos of a bespoke Phantom Extended Wheelbase (EWB), offering a glimpse into its exquisitely tailored interior space.

BRAND HISTORY
Henry Royce and Charles Rolls first met in 1904. Royce Ltd., which was involved in motor manufacturing in the UK, had prototyped a new automobile. Rolls, having heard of it, visited to test drive the car. Impressed by its excellent finish, Rolls proposed to sell the cars that Royce produced, marking the start of Rolls-Royce.

The "40/50 HP Series," which began production in 1906, established its reputation as a luxury car brand. This model, equipped with a six-cylinder engine, would later be known as the "Silver Ghost." Its smooth and quiet engine, high reliability, and the fine craftsmanship using quality materials earned it significant support from the upper class. It was also during this era that the "Spirit of Ecstasy," the mascot of Rolls-Royce, was born.

The company continued its steady progress, introducing the "Phantom" in 1929 and acquiring the British marque Bentley in 1931. Although there were periods, such as during World War II, when the company focused on aircraft engines, it resumed automobile production in 1947. It produced legendary cars such as the Phantom series, "Silver Cloud," and "Silver Shadow." However, the company went bankrupt in 1971 due to the poor performance of its aircraft engine division. The aircraft engine division was spun off, and the remaining automotive division was temporarily placed under government control. In 1980, it became a subsidiary of Vickers plc.

Furthermore, in the late 1990s, a bidding war erupted between Volkswagen (VW) and BMW. After a period of confusion, the factories and the Bentley brand went to VW, while BMW acquired only the Rolls-Royce name. Then, in 2003, with the Phantom, developed under the new structure, Rolls-Royce embarked on a new chapter in its history.