Strategic Pricing Through Selective Equipment

BMW has launched sales of the "320i SE," a limited edition model based on its core sedan, the "3 Series."

This model, which further refines the standard equipment of the "320i" base model, achieves a lower price point while incorporating features such as an HDD navigation system compatible with VICS3, a USB audio interface, and Comfort Access.

The engine is a 2-liter inline 4-cylinder turbocharged unit producing a maximum output of 135 kW (184 ps) at 5,000 rpm and a maximum torque of 270 Nm (27.5 kgm) at 1,250-4,500 rpm. It features a highly efficient 8-speed automatic transmission, an engine auto start/stop function, a brake energy regeneration system, and electric power steering. The JC08 mode fuel economy is 16.6 km/ℓ.

The price is 3.99 million yen, a reduction of 510,000 yen from the base "320i." This is a limited edition of 340 units.