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March 19, 2019
Wire Art Preview of the Forthcoming New Evoque
Land Rover Range Rover Evoque
Wire Art Preview of the Forthcoming New Evoque in Central London
On Wednesday, November 14th, British time, Land Rover announced that the compact SUV "Evoque," set to undergo a model change, will have its world premiere on Thursday, November 22nd. Simultaneously, they unveiled a life-sized wire art installation inspired by the new Evoque in central London, marking the start of a countdown.
Text by YANAKA Tomomi
World Premiere: November 23rd, 4:45 AM JST
The compact luxury SUV "Evoque," born in 2010, is receiving a full model change.
To commemorate this, an installation art piece, a wire silhouette of the Evoque, has been placed in the heart of London.
The four pieces, reportedly crafted by the new Evoque's design team, feature eye-catching colors such as copper, red, and blue. Reflecting the design philosophy of "Reductionism," they showcase elegant yet bold proportions, capturing the new model's silhouette with its sloping roofline and rising waistline towards the rear.
The world premiere of the new model is scheduled for Thursday, November 22nd, at 7:45 PM local time (November 23rd, 4:45 AM JST). It will be streamed on Facebook and YouTube.
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