Global 70th Anniversary Celebrations

This event celebrating Ferrari's 70th anniversary officially kicked off as a worldwide celebration on March 12th. It has been held in Europe and various Asian countries.A parade of over 500 Ferraris from around the world was held in Maranello on September 9th and 10th.There was also one of the largest-ever one-make auctions, where 35 Ferraris were put up for auction, with one selling for 8.3 million euros.A special "LaFerrari Aperta"was also included. The proceeds from this were reportedly donated to Save the Children, an organization that provides educational opportunities to underprivileged children worldwide.

At the Fiorano Circuit, the "Ferrari 70 Concours d'Elegance" was also held, dividing 120 cars into 20 classes. "The magnificent display of these historic masterpieces, possessing such elegance and rarity, was truly breathtaking," commented Dieter Knechtel, CEO of Ferrari Far East & Middle East Hub, highlighting its splendor.

Held in Japan at Ryogoku Kokugikan

In Japan, the event was held in two main parts. The first was a Ferrari exhibition at the entrance of Ryogoku Kokugikan, showcasing approximately 40 historical vehicles that have graced Ferrari's 70-year history. Among them were the one-of-a-kind "SP1," the world-limited "Sergio" (6 units), and the limited edition "J50"J50," along with five Ferrari Tailor Made Atelier creations inspired by iconic cars from Ferrari's history, were unveiled.Ferrari 70th Anniversary Limited Tailor Made Vehicleswere also publicly displayed.

"These magnificent vehicles were provided by our customers who have supported us with passion for decades," said Mr. Knechtel.

The second event was the Exclusive Japan Rally, a rally involving 70 Ferraris held from the 13th to the 14th. Starting from Ryogoku Kokugikan, the route passed through areas around Mt. Fuji and Takeshima in Shizuoka Prefecture, with an overnight stay in Nagoya. The following day, the drive continued for a total of 568km to the final destination, Ise Grand Shrine.

Newly Unveiled 70th Anniversary Tailor Made Models

The Ferrari 70th Anniversary Limited Tailor Made Vehicles were created by selecting 70 color schemes considered most symbolic of Ferrari's 70-year history. These were applied to all five models in Ferrari's current lineup, resulting in a total of 350 units, all of which have been sold.

Five of these were unveiled in Japan.

"488 GTB" inspired by the "290MM" (1956). The 290 MM was built for the legendary Argentine driver Juan Manuel Fangio to compete in the 1956 Mille Miglia. It features the Argentine national flag colors, blue and yellow racing livery.

#33 "The Surtees"

#65 "The Plein Air Pleasure"

" inspired by the "158 F1" (1964). Racing legend John Surtees won the 1964 World Championship title driving the 158 F1. Therefore, the California T was finished in Bianco Italia, a triple-layer exterior, with a Bluemarine stripe and racing number on the front bonnet.California T" was applied, featuring a Bianco Italia, triple-layer exterior and a Bluemarine stripe with the car number on the front bonnet.

"F12berlinetta" inspired by the "GTO" (commonly known as 288GTO). The GTO, intended as a limited series, debuted at the 1984 Geneva Motor Show and its production numbers were increased based on demand. This version features a Cool White body with a black and orange interior.

#70 "A is for Aperta"

#54 "Celebrating an Anniversary"

" named "Plein Air Pleasure," was inspired by the "488 Spider". "SA Aperta" (2010) was the motif. The SA Aperta is a limited edition roadster produced to commemorate the 80th anniversary of the partnership between Ferrari and Pininfarina. Its light blue exterior and black and blue interior express the joy of driving with the top down, becoming one with the sky.

Finally, design number #70, "A is for Aperta," based on the California T, is named after the "A" in Aperta. The "458 Speciale A" (2014), a limited edition featuring a yellow body with white and blue racing stripes, celebrated the success of the "458" model.

LaFerrari Aperta Also Featured

And,LaFerrari Apertawas also officially unveiled in Japan. Only 209 units were manufactured worldwide, but a 210th unit was later produced and offered at a charity auction held on September 9th, fetching a record-breaking 8.3 million euros (approximately 1.077 billion yen).

The LaFerrari Aperta, announced at the Paris Motor Show in October 2016, is the latest limited edition model released to commemorate Ferrari's 70th anniversary. It was developed for Ferrari's most "passionate" customers as an open-top version of the "LaFerrari", representing the latest limited edition model developed for Ferrari's most "passionate" users.

The Dream of Owning a Ferrari and the Emotions It Evokes

"The 70th anniversary provides us with an opportunity to reflect on Ferrari's history and what Enzo Ferrari achieved. Each reflection allows us to rediscover the heritage and tradition that Ferrari has built," said Mr. Knechtel.

It began with the founder, Enzo Ferrari, leading a small team to develop the company's "heart" – the 12-cylinder engine, which became the benchmark for the company's history. Then, on March 12, 1947, this naturally aspirated 12-cylinder engine was fitted into the "125S" and rolled out of the factory gates. Since then, many of Ferrari's legendary cars have been powered by 12-cylinder engines.

La Ferrari Aperta

Mr. Knechtel stated, "What Enzo Ferrari accomplished in founding one of the world's most famous companies, one that stimulates people's hearts globally, is truly astonishing." He continued, "Becoming a Ferrari owner today is not just about owning a very fast, high-performance sports car; it's about being part of a dream, something special that can only be obtained by becoming a Ferrari owner, a world of surging emotions that can only be experienced by owning and driving a Ferrari."

Driven By Emotion, the title of this event, is a tagline often used by Ferrari. Regarding this, Mr. Knechtel explained, "It's difficult to put into words, but we often hear from many people who have had the opportunity to drive a Ferrari that a certain emotion arises, unlike what they experience with vehicles from other brands in the world. That is precisely the spirit of the brand."

La Ferrari Aperta

He further elaborated, "We want to deliver an experience to everyone who gets behind the wheel of a Ferrari that goes beyond just the experience of a fast vehicle, providing a different experience that stimulates their heart. We have a little secret to achieve this. It lies hidden in the vehicle's technology, which we call vehicle dynamics."

"With every new model we introduce, we pay attention to the technological features that evoke unprecedented new emotions during driving," said Mr. Knechtel. "Therefore, all the models we develop incorporate innovative technologies that differ from previous models, allowing the driver to intuitively understand them. In essence, we prioritize the development of how much emotion we can provide."