Expressing Lexus's Vision of the Near Future: "EXPERIENCE AMAZING"

Since 2017, Lexus has championed "EXPERIENCE AMAZING," a brand tagline that encapsulates its philosophy. Now, a new advertising campaign has been launched.

The film seamlessly transitions between concept models, products, and experiences that embody Lexus's vision of the near future, all presented in stylish visuals.

From the hoverboard concept that actually flew and garnered significant attention,"SLIDE"to a luxurious cruiser,"Lexus Sport Yacht Concept"and the "Skyjet" spaceship from Luc Besson's film, transforming into the flagship coupe's new model,"LC"its form evolves.

This film expresses Lexus's vision of the near future, "EXPERIENCE AMAZING." It not only showcases cars but also illustrates Lexus's aspiration to be a lifestyle brand.