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NEWS
November 19, 2015
Toyota's "Harrier Cafe" Opens in Futakotamagawa, Celebrating the "Journey" with the Harrier
Harrier Cafe
Harrier Cafe: Experience the "Journey" with the Harrier in Futakotamagawa
Toyota's SUV, the Harrier, inspires "HARRIER CAFE ~MAGICAL JOURNEY~," a limited two-day event opening November 22nd (Sun) and 23rd (Mon, holiday) at Futakotamagawa Rise. Centered around the theme of journeys with the Harrier, a variety of content will unfold.
Text by YANAKA Tomomi
An Interactive Art Space Appears
The Toyota Harrier, a pioneer of the crossover SUV that now dominates the global market, is celebrated at its third "Harrier Cafe" event, following its previous iterations in Roppongi Hills in June. The venue, "Futakotamagawa Rise iTSCOM STUDIO & HALL," is transformed into an interactive art space themed around journeys.
To invite visitors on a "journey," projection mapping has been installed. This interactive display reacts to movement, projecting various scenes centered around the Harrier, allowing for a simulated experience of the joy of travel.
To convey the Harrier's appeal in blending seamlessly with any environment, from wilderness to urban landscapes, the concept car "Mirror Harrier," entirely covered in mirrors, is also on display. Furthermore, a camera installed on the ceiling offers a "Birds-Eye Photo Spot" service, allowing visitors to capture themselves from a unique aerial perspective. A "Photo Sticker Printer" is also available, printing photos taken at the venue onto stickers as a complimentary gift, among other diverse attractions.
Additionally, "Tabi no Tobira" (Doorway to a Journey) blend, created by Sarutahiko Coffee—a frontrunner of third-wave coffee in Japan—with the theme of "journey," will be available. Those who post about the event on social media will receive a complimentary cup.
This fusion of the Harrier, art, and journeys offers a unique experience. We invite you to visit and immerse yourself in the feeling of embarking on a journey.
"HARRIER CAFE ~MAGICAL JOURNEY~"
Dates: November 22nd (Sun), 23rd (Mon, holiday)
Hours: 10:00 AM – 9:00 PM
Venue: Futakotamagawa Rise iTSCOM STUDIO & HALL
1-14-1 Tamagawa, Setagaya-ku, Tokyo, Futakotamagawa Rise 2F
Admission: Free (food and beverages extra)
Inquiries
Toyota Motor Corporation Customer Service Center
0800-700-7700 (9 AM – 6 PM / Open daily)
Event Information |http://toyota.jp/harrier/cp/event2015w/
Special Website |http://toyota.jp/harrier/cp/
Vehicle Information |http://toyota.jp/harrier/


