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NEWS
December 16, 2014
Audi A1 Features Partially Revised, Price Reduced by ¥160,000
Audi A1
Equipment Partially Revised, Price Reduced by ¥160,000
Audi Japan announced on the 19th that it has revised the pricing for its premium compact car, the "A1," with partial equipment changes across its three grades, resulting in a ¥160,000 price reduction for each.
Text by YANAKA Tomomi
Multimedia Interface Updated
In the fiercely competitive premium compact car segment, the "A1," which debuted in Japan last January, has been popular for its agile performance thanks to the combination of a 1.4-liter turbo engine and a 7-speed dual-clutch transmission, as well as its high-quality exterior and interior that exude Audi's signature style despite its compact size. Now, it has undergone equipment revisions.
In this update, the "MMI (Multi Media Interface) HDD Navigation System," previously standard on all models, is now an optional feature. Instead, the "MMI Basic," which includes a radio/CD player, a 6.5-inch monitor, Bluetooth hands-free calling, and voice control functions, has become standard equipment.
Additionally, an Advanced Key system, allowing for keyless door locking/unlocking and engine start/stop by simply touching the door handle while the key is in a bag or pocket, is now available as an option. Inside, a new high-gloss garnet red color has been added for the colored sleeves that allow for custom coordination of the air vents. Furthermore, the sport steering wheel in the "Sport Package" now includes paddle shifters for more responsive gear changes.
The price for all grades equipped with the 1.4-liter direct-injection gasoline turbo engine and 7-speed S tronic dual-clutch transmission, namely the "A1 1.4 TFSI," "A1 1.4 TFSI Sport Package," and "A1 1.4 TFSI Competition Package," has been reduced by ¥160,000. The entry-level "A1 1.4 TFSI" is now priced at ¥2,730,000.

Audi A1
Body Size: Overall Length 3,970 x Overall Width 1,740 x Overall Height 1,440mm
Wheelbase: 2,465mm
Engine: 1.4-liter DOHC inline 4-cylinder 16-valve with intercooler turbo
Maximum Output: 90kW (122ps) / 5,000rpm
Maximum Torque: 200Nm (20.4kgm) / 1,500-4,000rpm
Transmission: 7-speed S tronic
10-15 Mode Fuel Economy: 19.4km/ℓ
Drivetrain: Front-wheel drive
Seating Capacity: 4 people
Steering: Right
Price: A1 1.4 TFSI: ¥2,730,000, A1 1.4 TFSI Sport Package: ¥2,880,000, A1 1.4 TFSI Competition Package: ¥3,170,000