The New Audi TT Stands Tall in the Tottori Sand Dunes | Audi
Audi TT
The New Audi TT Stands in the Tottori Sand Dunes
Audi Japan recently held an event for the second phase of its promotional campaign for the newly announced "TT," where a TT that seemingly arrived from space landed in the Tottori Sand Dunes. The event was captured on video and has since been released.
Text by HORIGUCHI Yoshihiro (OPENERS)
Following Tottori, Plans Unfold Across Japan
On August 20th,The New Audi TT Makes its Japan Premierehas now landed in the Tottori Sand Dunes.
The promotional video for the new TT, titled "Audi TT Landing, Japan," had been released on YouTube for several days prior to the announcement. It began with a movie depicting something resembling the new TT, encased in a cocoon-like structure, being launched from space towards Japan. Then, on the announcement day, as a continuation of this narrative, the new TT descended upon Mount Hiei's Enryaku-ji Temple, and most recently, on Friday, August 28th, it landed in the Tottori Sand Dunes.
At the site, projection mapping was used to depict the new Audi TT emerging from a cocoon-like capsule amidst the vast sand dunes. Footage of this event has been available since Monday, August 31st, on a special campaign page set up within the Audi website.
Furthermore, the "Audi TT Landing, Japan" campaign will continue, with events planned in major cities such as Osaka, Nagoya, Fukuoka, and Sapporo, in addition to Tokyo's Ginza on Wednesday, September 9th.
"Audi TT Landing, Japan" Phase Two @ Tottori Sand Dunes
Venue: Vicinity of the Old Artillery Battery (Literary Plaza) on the West Side of Tottori Sand Dunes
Address: 1390-436 Hamisaka, Tottori City, Tottori Prefecture
Date and Time: Friday, August 28, 2015
Video Release Site: Audi Special Campaign Site "Audi TT Landing, Japan" (http://www.audi.co.jp/ttsp)