BMW's Centerpiece: The New 7 Series. Debut of the Latest M3 Also Expected

At the Frankfurt Motor Show (IAA) 2015, the BMW Group will occupy an expansive booth spanning 12,000 square meters. New vehicle announcements and displays of the latest technologies from each brand are scheduled.

Within the booth,Previousa course extending over 400 meters, longer than the previous show, has been set up. On a stage within this area, measuring 50 meters in length, presentations about cutting-edge technologies and various models will be held 20 times daily for visitors.

Visitors can obtain detailed information not only from the stage but also through the "BMW IAA App." Furthermore, via this app,New 7 Seriesan AR (Augmented Reality) experience allowing for a simulated interaction with the new 7 Series will be offered.

BMW 7 Series

BMW X1

The star of the BMW brand booth is the new 7 Series flagship sedan, announced in June. Various efforts have been made to showcase the 7 Series' technologies from multiple angles, including a circular special stage.

Additionally, explanations of the latest plug-in hybrid powertrain "BMW eDrive," applied to the "2 Series," "3 Series," andX5"X5," and "7 Series" utilizing technology from the sub-brand BMW i, a special exhibition celebrating the 3 Series' 40th anniversary, and a presentation of BMW Individual, the personalization program, will be featured.

The new model of the compact SUV, theX1"X1," details of which were announced in June, will have its world premiere on the stage at this Frankfurt Motor Show.

From the motorsport sub-brand BMW M, more than five vehicles will be exhibited, including the debut of the new "M3 Sedan," based on the3 Serieswhich received a minor change in May.

MINI to Debut Clubman, Rolls-Royce to Unveil Dawn

For the MINI brand, the new "Clubman", revealed in June with its distinctive six doors, will have its world premiere. Additionally, there will be a MINI Yours customization program corner and a configurator allowing visitors to create their own MINI by combining numerous options.

Rolls-Royce will present the world premiere of its fourth model, the "Dawn", whose arrival has been anticipated. Although its appearance has not yet been revealed, it is described as a captivating and elegant four-seater open-top model with a direction distinct from previous Rolls-Royce vehicles.

MINI Clubman