Pursuing Customer Desires and Timeless Beauty

Volvo recently released a 40-second teaser movie for the Concept Universe. In the video,
the car body was covered with a cloth, and its exterior was expressed only through sketches. Now, its full form has been revealed at this Shanghai Motor Show. The Concept Universe, appearing as the successor to the S90, is a luxury sedan that fuses beauty with a human-centric approach through the addition of the latest technology. Stefan Jacoby, CEO of Volvo, stated that the Concept Universe "suggests the future of next-generation luxury cars."

The distinctiveness is evident not only in the exterior but also in the interior. While designed with simplicity and ease of use over complexity, in consideration of the user, the controls and touch panel are meticulously designed for intuitive and easy operation by the driver seated in the slim seats.

Volvo has achieved long-term success in the automotive industry by pursuing rational designs that align with customer needs and lifestyles. The premise of Scandinavian design lies in understanding what people want and in the consideration for those who will actually use the products. This Concept Universe focuses on those who purchase luxury cars today, digests their demands, and then pursues timeless beauty.

Peter Horbury, Design Director, said, "The Concept Universe embodies sophistication within its simplicity. This car, born from the combination of the latest technology, will open a new door to the future of luxury cars and our success."

Details such as the powertrain, body size, and other specifications have not yet been revealed, but a launch is planned for the near future. We look forward to more information.