Infiniti Enters a New Stage

Regrettably, among the Japanese manufacturers, only Infiniti/Nissan clearly showed the faces of their creators.

First, Infiniti unveiled the "EMERG-E," a mid-engined sports car concept model.
At the unveiling, Shiro Nakamura, CCO (Chief Creative Officer), took the stage. He declared that the brand's design, as it enters its 20th year in Europe, was moving to a new stage.

As Nakamura-san finished his speech, aiming for "more sporty, more dynamic, and more impressive designs," thunderous applause erupted. Incidentally, Nakamura-san mentioned that the EMERG-E "incorporates the atmosphere of a kimono flaring."

Mechanically, it's a range-extender type: it runs using two electric motors, and when the battery depletes, a 3-cylinder gasoline engine generates electricity.

Cars Are Not Judged by Fuel Economy Alone

Under the Nissan brand, two concept cars were presented.

One is a study for an SUV called the "Hi-Cross Concept." It offered a glimpse into the future design direction of Nissan SUVs. Despite being an SUV, its organically intertwined lines are elegant, presenting a unique proposal.

The other, the "Invitation," is a concept model for the next-generation compact car, which also debuted. This one, however, didn't feel as distinctive as the Hi-Cross Concept.

Overall, Infiniti/Nissan, with their emphasis on design, conveyed a clear message: "We want to create beautiful and cool things." Man does not live by bread alone; cars are not judged by fuel economy alone. We were reminded of this once again.